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Firstly you need to add a file with your flash banner to assets:
1. Go to Assets -> Widgets
2. In the Add a Widget form on the right select type of media Upload SWF
3. Choose a file from your computer and press Add Widget button
Your file will be uploaded to server and saved in the assets. You will be able to see the list of uploaded files right of the uploading form on the same page (Assets -> Widgets).
Alternative way to upload a flash banner is to do this directly from the page designer. Open the page in the editable mode (click on the edit link in the list of pages), click on block in which you want to show the flash banner (or add a new Widget block), in the tab Block settings you will see the list of created widgets. Click on add new link to upload a flash banner in the dialog box with the same form as on the Widgets page.
Secondly you need to add widget with your flash banner to the page using the page designer.
The banner will be displayed on the page.