Landing pages are by far one of the most essential elements of a successful online marketing campaign. LivePages is a web based landing page design tool that does not need any specialist HTML programming skills to produce amazing landing pages.
Our approach to landing page design is very simple. We have purposely not given too many options for users to change everything on the page. Through years of knowledge and skill in online marketing, we use specially designed layouts that guarantee much more success than just putting together some HTML on a page.
Drag and drop is the easiest way to pull together your creative assets into a powerful landing page. These draggable elements can be created once inside the assets section and then reused across multiple pages in unlimited combinations and layouts.
Checkout the various elements you can use inside Asset Management section.
With fully stretchable background image options, landing pages designed using LivePages deliver a high visual impact. This enables instant visual engagement increasing your chances of generating a successful conversion.
Combine information from multiple sources (e.g RSS feeds, videos, Facebook comments, social media links, maps, lead generation forms, general text elements) to have all the necessary information on your landing pages to enable successful conversions.
Take a look at all the available widgets you can use to create amazing landing pages
Over the years that we've been involved in online marketing, we've carefully observed and learnt what makes a landing page successful. We’ve also learnt which elements are the most critical success factors that produce great conversions.
We've come up with seven set layouts to get you started without having to figure out the best layout for success. In addition to the seven layouts, you also have the uber flexible, blank layout, where you can exercise complete creative freedom and produce a landing page that works for you.
What good is a squeeze page if there's nothing to squeeze your landing page visitors to? LivePages has a simple but powerful lead capturing solution designed to help online marketers get the best value out of their sales landing pages.
LivePages has a flexible form building engine within the app that lets you create a form in a few seconds. Using the callback URL feature, you can have all form data submitted to a web page of your choice so you can capture the form data and use it inside some other app on your website.
After a lead capture form is submitted, you can either have the visitor redirected to a website or allow them to download a file. This way, you can very easily setup sales pages whereby your page visitors can download a file after they have completed the form. E.g complete the form to download the whitepaper.
Read more about using LivePages for setting up sales squeeze pages for promoting whitepapers, ebooks or any other digital content.
Leads captured from sales landing pages are ripe for use in email marketing automation campaigns. Maxmail is a powerful email marketing platform powered by Optimizer, the same company that has designed LivePages and is a great solution for sending automated emails after the lead has been captured.
The number one challenge in online marketing is effective analysis and measurement of your efforts. There are a number of tools available in the market that attempt to solve conversion related problems but unfortunately, we haven't found one that is effective but simple enough that you don't need to go back to school to figure out how it all works.
LivePages gives conversion tracking for sales pages or landing pages a whole new meaning. With complete breakdown of where your landing pages are getting traffic from along with other data such as keywords used to enter your website, browser, device type (PC or Mac. Mobile or Desktop), country and city data, conversion tracking has never been smarter.
The most successful online marketers tailor their campaigns to the target audience. With LivePages, you can see in-depth information about the behavior and demographical information about your landing page visitors.
Best of all, you can even see the specific keyword, domain name and source URL you are generating traffic from. This is exceptionally valuable when measuring the effectiveness for each of your Pay-Per-Click or other online marketing campaigns. LivePages automatically factors in UTM parameters that are a standard with Google AdWords products and can track conversions by source, keyword and domain name along with conversions by country, city, and browser too.
Google Analytics is a standard tool used by most online marketers to measure various KPIs associated with your website. From within LivePages, you can also embed your Google Analytics tracking code within your landing pages so all traffic data is centralized and reported within Google Analytics.
Widgets are a great way to add additional features to your landing pages.
Using our Custom HTML component you can add a wide variety of external content and interactive components to engage your visitors.
Include your Twitter, Blog RSS Feed, and Facebook feeds on your landing page to make it more dynamic and personal.
Video can engage your visitors in ways that static content can't. If a picture is worth a thousamd words, how many is words is a video worth?
Videos enhance the value of your landing pages instantly. Embed videos from any source in just two clicks.
Great for any destination based landing pages such as real estate or travel promotions. Add a rich interactive map to your landing page.
Embed Facebook Comment Boxes, Like boxes and customize how they appear on your landing pages in just a few clicks.
Keep your landing page visitors up to date with blog posts or any other information that's updated via RSS feeds.
Pull updates from any Twitter account and feature it in your landing pages as a live stream.
Any third party widget or plugin that provides embed code can be integrated into your pages easily.
LivePages makes it easy to have your landing pages appear on your own domain while taking care of the hosting for you.
Google Adwords: Running Google AdWords to drive PPC traffic? With your pages appearing on your own domain the integrity of your campaign is maintained seamlessly.
Quick & Process: With our domain mapping technology we provide the benefits of a hosted landing page environment while allowing your pages to appear as though they are on your website. With two simple change on your hosting provider (adding a CNAME setting), all of your landing pages will automatically work on your own URL - such as promo.yourwebsite.com/landing-page-1.
Managing the typically vast number of creative assets across various tools is a nightmare and a half... and drives every online marketer nuts. Hence we've created LivePages as a solution where all creative assets can be stored in a centralized location making the job of managing landing pages easier.
Upload your own background images and choose whether the backgrounds are to repeat throughout the width and height of the page or simply fill it all the way across to create a more immersive visual experience, and, well it looks awesome!
Include high impact banners and your company logos to add additional zing to your landing pages. You can upload your own images and use our cropping tool to get it down to the right dimensions.
Create unlimited headlines and paragraphs that can be used across multiple pages in various sections to emphasize a sales pitch, value proposition or call to action.
If you’re running a B2B lead gen campaign, and are using a whitepaper download as a hook then the "Downloadable Files" feature is a real winner for you. Let your landing page visitors give you their information and then straight afterward, download the whitepaper to complete the process. You got the lead, they got the whitepaper. Simple & powerful.
Customer comments & testimonials bring a great deal of credibility to your landing pages. As you drive paid traffic to your landing pages, show them what your customers think of your product or service and help them make an educated decision about doing business with you. It's presented through a content slider. Simple and very effective.
A good landing page is one that presents the sales pitch or value proposition in simple and effective manner. Bullet points are a great way to get the message across in short simple messages. With most people not having much appetite for text overload, bullet points are very effective in communicating the top line benefits of a product or service.