When it comes to Pay-Per-Click advertising, Google Adwords is usually promoted as a one stop shop. It makes sense too. It certainly is the most powerful online advertising platform in the world, with good analytics and unimaginable penetration into the web.
Then why do so many Adwords users fail so hard with their campaigns?
It turns out that while Adwords is great for generating leads, it’s useless for making conversions. Simply put, Adwords is only half the story — and we’ve got the other half in the free white paper below.
If you’re just starting out, or if you’ve been burned before, find out how to make good on the promised returns of Google Adwords with the latest free whitepaper from Optimizer HQ.
Click here for your free download.