Industry Conversations, Tips & Ideas

Think You Don’t Need Landing Pages? Think again!
Posted by: Marta on Friday, 18 January 2013

A landing page can be best defined as that particular page (or group of pages) on your website where a visitor would usually end up from an SERP and then be urged to perform one specific task (such as signing up a subscription form).

Landing pages have become one of the most powerful weapons in the arsenal of marketers to capture leads. If, for some unfathomable reason, you were thinking that landing pages were of no practical value, to rid of that misconception, we have highlighted the following four benefits of having landing pages on your website…

1) Landing pages are usually designed with specific goals in mind

With a well-strategized plan, you can make sure that every single crucial content category on your website is divided into relevant market segments as well as landing pages. This process is often a part of your landing page optimization, and the bottom line here is that with great optimization, you effectively ensure that all your target audiences can conveniently find what they are actually looking for on your website. This, in turn, elevates your landing pages into the stature of perfect lead generation pages.

2) Landing pages enhance your social media connections

Redirecting your connections on various social media sites such as Twitter, Facebook and Google Plus onto your landing pages is a tried and tested tactic deployed by many businesses. This way, if you have high quality landing pages, then you raise your chances of forming a much stronger bond with your fans and followers on these sites.

3) Great landing pages help you pocket larger ad revenue

By implementing your landing page optimization strategies, you will ensure that the efforts centred on earning ad revenues through high quality content and good SEO strategy yields the desired outcome. Since each of your landing pages feature only a specific category of information which the visitor has come searching for, all traffic is highly targeted, equalling more conversions.

4) Landing pages also help your website score higher search engine ranking

Every online marketer and SEO professional knows that stuffing a website with abundant (relevant) localised information usually helps them climb right onto the top of a search engine result page. And when it comes to relevant localized information associated with a product or a service, you can easily add plenty of that onto your specific landing pages.