Industry Conversations, Tips & Ideas

The Key to Great Lead Capture Forms
Posted by: Marta on Friday, 23 November 2012

Let’s admit it, while designing landing pages for our business sites, most of us usually underestimate the significance of having a well-designed lead capture form. Needless to say, such an attitude can hinder conversion rates in the short term and the growth of a business in the long run…

Here’s a quick look at some of the essential factors that can help you come up with great lead capture forms:

1. Positioning matters

Make sure you place your lead capture form in an easily accessible location on the webpage so visitors don’t have to search for it. Since you want visitors to notice this form, try and ensure that they aren’t even required to scroll down the page in order to find it. Find some top notch lead generation page design software that can help you design a capture form according to best principles.  

2. Don’t make it too lengthy

Lengthy lead capture forms are not just a waste of time, but they are also a huge turn off to potential leads. Instead, make it short and to the point. No need to include any unnecessary fields that have no practical value to your marketing objectives. Just get what you need.

3. Include a comprehensive privacy policy

Most online users find it a bit unsettling to provide their sensitive personal information, such as phone number or email id, to virtual strangers. Hence, you need to help them overcome their anxiety by linking a detailed privacy policy page next to the field where the visitor will be providing his email address.

4. Get good advice

Unless you’ve got a very clear idea about what you’re trying to achieve it might be a good idea to get some advice. Using a lead generation form template is a great first point for many marketers. Not only do you operate according to best principles by default, but being able to produce multiple, high quality lead generation forms via a simple drag and drop process is worth its weight in gold (especially if you don’t have a designer).