Industry Conversations, Tips & Ideas

The Best-Kept Secret to 3 x More Successful Landing Pages
Posted by: Michalene on Monday, 01 July 2013

Did you know that the addition of one simple phrase can increase your landing page conversions by up to three times? Many marketers have the main ingredients in place for a good landing page design, but they fail by over-complicating some things and omitting others. After all, the main goal when it comes to a landing page is conversion. Visitors will arrive on your page, look for more information about your product and then, if all goes well, make a purchase.

It is important, therefore, to understand how your visitors think. When a visitor lands on your page, they do not know who you are and they certainly do not trust you outright. What they are looking for is more information regarding whatever attracted them to your page in the first place.  They want to read testimonials, they want to see that other people liked your product on Facebook and they want to see the relevance of this product in their life.

You only have a few seconds to capture your visitor’s attention.  If they do not see what they expect when they arrive, they certainly will not stay.  What can you do about that?  For one thing, you can add in a data capture field in the form of a sign-up where the visitor can receive valuable free information in the future.  In exchange, you receive their contact information so that you can market to them in the future if they don’t convert on the first visit.

What is that simple phrase that can increase your landing page conversions up to three times?  It is simply “call us” with your phone number.  That’s all. There is nothing magical about it, but if you include this phrase and a phone number in your squeeze pages design, you will be surprised to see how well it actually works.

When you use a landing pages designer, you may be interested to hear what kinds of suggestions that they have to convert your visitors.  A phone number that leads to an actual live person is an instant trust builder.  When your visitors call you and speak to someone on the other end of the phone, they instantly believe that you are legitimate, that you care and that your product is good.  You can also call your visitors by having them give you their phone number in your lead capture form.  Talking to a visitor on the phone leads to higher conversions because you are not cold calling them, they are already expecting your call.