Industry Conversations, Tips & Ideas

Optimizing Landing Pages for Mobile
Posted by: Vikki on Monday, 25 March 2013

Make everything adequately visible

There is no doubt that designing a landing pages sample is much easier for computer use compared to designing for mobile use. The first, and one of the most important things to keep in mind, when designing landing pages for mobile is that everything should be just about the right size. Text should be adequately big not only for readability, but also for catching the attention of your viewers. The same principle holds for the CTA, images, and other elements of your landing pages.

Play around with fonts

For the most part, images will only serve to clutter the limited size of mobile pages. Optimize your chances for a conversion by playing with fonts, instead. Use fonts to direct the attention of your viewers and compel them to act on your offer.

Keep content short

No amount of stressing can ever be enough to indicate how important this is when it comes to designing landing pages for mobile use. Don’t overwhelm a viewer on the go with information he isn’t likely to remember in the long run.

Design fast pages

Keep in mind that mobile users have an internet speed that is considerably slower than that of home or office users. Refrain from using heavy images, flash, and other elements that can lead your pages to load slowly.

Add a click-to-call option

Although a substantial amount of mobile users are on tablets, most of them are smart phone users. You can add a click-to-call option to take advantage of this. This also allows for a direct interaction with your audience, increasing your conversion rates and trust ratings.

Design and place your CTA appropriately

The placing of your CTA becomes all the more important given the space limitations you have with mobile pages. Make sure that your CTA is as easily seen (perhaps even more so) as that on your regular landing pages.

Test like there’s no tomorrow

Test your lead generation landing pages across multiple mobile platforms to ensure that they are viewable, fast to load, and compelling enough for your mobile audience. There is no easy way around this, so take your time testing your pages and revising them (if need be).