Industry Conversations, Tips & Ideas

Landing Pages — Why More is Better (A Lot Better)
Posted by: Jules on Friday, 28 December 2012
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First things first — It’s not just an issue of strategy. The more landing pages you have on your site, the better for you in the long run.

Here’s why…

1) More landing pages promise higher conversion rates

It’s a universally accepted fact — the number of landing pages you operate is proportional to the number of leads you can secure as part of your campaigns.

Apart from that, there is also a massive SEO benefit to having a higher number of landing pages. Just think — the more landing pages you have, the higher the number of landing pages indexed by search engines including Google. This, in turn, ensures that the path that leads from discovery to conversion offers much less ‘friction’ for the visitor.

2) More landing pages ensures more leads, ensuring more segmentation

With more leads a part of your campaigns, you will be equipped with the ability to segment your contact list in a much better way. Analysing the data of ‘who came from where’, you can craft pitches and email messages in a much better way.

3) More landing pages give you more marketing ground

The more landing pages you have, the higher will be the number of offers you can use to boost your inbound marketing campaigns. Be mindful of the fact that content was, and will always be one of the most important aspects of a successful inbound marketing campaign.

In the absence of great content, you will have little means to get indexed by search engines, leading to an inevitable doomsday for all your SEO efforts. But with each new landing page you induct into your campaign, you will be coming up with a new offer. A new offer means more marketing material and better results.

Choose a high quality landing page design tool that you can use to create many pages quickly — because when it comes to landing pages, volume is key.