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Landing Page Conversion 101
Posted by: Melissa on Wednesday, 07 November 2012

Conversion is the most important aspect of marketing a product on a website. In order to persuade visitors coming to your website to take the desired action — be it signing up for a newsletter, downloading a trial version of your product or making a purchase outright — you need to take some time and consider what you need to do to optimize your landing page.

Your landing page is the ‘action page’ of your website that prompts the viewer to make the decision of buying or not buying the product on offer, and as such needs to be set up in such a way that it achieves the maximum conversion rate from your traffic.  

Here are five basic elements that one needs to keep in mind for effective landing page conversion.

Conversion Economics

The money you spend on buying traffic for your website is not going to provide you good conversion rates. Instead, spending a portion of that money on optimizing your landing page can have a better effect on the conversion rate. The reason for this is that an optimized landing page can keep on converting prospects in to leads even without spending any money after its set-up.

Designing a Call-to-Action

For increasing the conversion rate of the visitors coming to your website, you need to design a compelling call-to-action. This call-to-action needs to be a request that asks the viewer to take the action you want him to take, which would be to buy your product or service and become your business lead.

Never Direct Visitors to your Homepage

In order to increase your conversion rate, keep in mind that you should never direct your visitors to your homepage. The homepage offers too many distractions for the visitor and would deter him from converting. Direct your visitors to a landing page tailored just for them.  

Make Use of Landing Pages

Using landing pages is the best way to increase your conversion rates. The landing page is where a visitor is directed to from a search engine or an ad and therefore, serves as a great medium for converting the visitors in to leads.

Optimize your Landing Pages

The best way to increase your conversion rates is to optimize your landing pages. You can do this simply and easy by using a landing page software program that can walk you through your campaign, offer handy templates for your set and provide you with detailed metrics.