Industry Conversations, Tips & Ideas

How to Improve Your Landing Page Conversion Rate
Posted by: Anita on Tuesday, 23 April 2013

Your landing page is your one and only chance to make an impression on people. Squeeze pages that sell are ones that have all the elements of a perfect landing page, including relevant content, eye catching headlines, interesting pictures and videos.  If you don’t capture the interest of your visitors, they will not stick around.  From the moment that your page is launched, you should continually be checking your analytics to determine where changes can be made.  Making certain changes to your landing page can increase your conversion rate.

·         Test and optimize your content on a constant basis.  Even small changes can bring big results, it is a matter of determining what items need to be changed.  Images, copy and the products you are selling all need to relate to each other and be relevant.

·         Make your page mobile friendly.  There are so many people are accessing the internet with their smart phones and other devices, so ensuring that your page can be easily viewed on these devices is crucial.

·         Include an opt in box where visitors can get something for free in exchange for signing up for your mailing list.  This will capture their information and have them opting in to your list where you can market to them in the future.

·         Try using a landing page design company to create your landing page.  Companies that constantly develop landing pages already know what works and what does not when it comes to converting visitors.

·         Make sure your page loads quickly.  Most people do not have the patience to sit around while your page loads, so if there is a lot of content that slows the page down, get rid of it (i.e. pictures that are too big).

·         Organize your page so it is easy to navigate.

·         Include extremely obvious calls to action so that people know what you expect of them.

As you change and improve your landing page, you should continue to monitor your analytics. Landing page optimization is an ongoing process that requires constant work.  It is always important to ensure that the entire page is relevant to what people are expecting to see when they arrive on your page.  Trickery and deception are not how you want to attract visitors, so don’t be sneaky.  Your visitors are expecting something from your page when they arrive and if they do not find it, they will not stay.