Industry Conversations, Tips & Ideas

How to Improve Conversions on ANY Landing Page
Posted by: Syed on Monday, 18 March 2013

Creating a landing page is easy, but creating a landing page that produces a high conversion rate requires a lot of time, effort and planning. However, there are several experienced people who have spent years in designing squeeze pages for different organizations. Such people can always be a huge asset and inspiration for the beginners.

Today, I am going to share the knowledge that I have gathered from such individuals having impressive track records in this field that can help in improving conversions on any landing page.

·         The first thing to understand is the most crucial one, small patches and quick-tips and tricks is not the right way to establish a landing page. Once you have already created a landing page, you may use quick-fixes and tricks to optimize it. However, before creating a new landing page, you should plan well ahead and follow a structured approach for rapid, but long-term results.

·         No matter how beautiful or attractive landing page you may have, it all comes down to the value proposition. The value proposition is the reason that can put you ahead of your competitors or completely take you out of the competition.

You may use the most inspiring slogans for your company, but make sure you can do what you promise. For that, you have to present reliable proof in front of your visitor. Claiming you are the best in the industry would not get you anywhere, if you do not have any proof to show it.

·         It’s landing page design best practice to make sure the content on your website is easily scannable. Generally speaking, a user hardly takes a few second to decide whether to stay or leave the page. So, you only have a few seconds to play with and make a positive impact on your visitor.

·         Once you have created a landing page, there are furthermore things that most people forget. Remember, you will not always get perfectly formatted email address all the time. In fact, some of them may just put an invalid e-mail address. So, for dealing with such scenarios, you have to carry out an email hygiene process.  An email hygiene solution will not only avoid improperly formatted email addresses, but it will also validate each and every email address in your list.