Industry Conversations, Tips & Ideas

5 Landing Page Tips
Posted by: Anita on Thursday, 03 January 2013

There is no denying the fact that landing pages are one of the most critical aspects of any online marketing strategy. There are, in fact, a number of brilliant landing page approaches that successful online marketers use. A few amongst those handy tactics have been illustrated below…

1) An attractive design

The visual aspect of a landing page is as important as the content it features. The design should be nice to look at, and at the same time user-friendly. In other words, you do, in fact, need to make the landing pages intuitive and interactive — there is no other way around. The most critical aspect about the design should adequately address is that, the CTA button should be placed in a prominent position. Good landing page design software can help you take care of that task.

2) Keep it simple

We are all familiar with the phrase, “Keep it simple, silly!” Well, that phrase holds true when it comes to drafting landing page content. The moment you try to stuff your landing pages with excess information for the sake of creativity or other reasons, your readers will get distracted from you all-important call to action and eventually will lose their interest too.

3) Encourage social sharing

Always make a point to include social media sharing buttons on your landing pages. This enables your visitors and loyal fans to evangelize your various content as well as offers. If required, consult a firm that specializes in landing page optimization to go about this task.

4) Ask only for information that matters

Always ask for only the information that will be helpful for you. There’s no point in making your landing page forms painfully lengthy.

5) Display your privacy policy

People are hesitant to give away their personal information just like that. So you need to assure them that the information they will be sharing with you will be handled with the utmost care. The best way to convey this message is by quickly and succinctly outlining your privacy policy at the bottom of the page.