Industry Conversations, Tips & Ideas

5 Key Elements of an Awesome Landing Page
Posted by: Jules on Wednesday, 13 February 2013

For any business emphasizing content marketing, a lot depends upon their ability to create high quality landing pages – ones that eventually serve as perfect lead generation platforms. However, producing an awesome-quality landing page is not as simple as an inexperienced reader might believe. It is a serious task for serious people.

To help you better understand, we have come up with the following list of essential elements that together can make a great landing page…

Outstanding heading

Whenever a visitor responds to your call-to-action and is subsequently redirected to your landing page, the very first thing that will catch his attention is the heading. Don’t mislead your visitors and keep the message in your CTA and the landing page heading consistent alongside that in the core content. Remember, an attractive and relevant heading is the first step towards all successful landing page conversions.

Good design

Let’s face it – nobody likes to waste their time on a business website with an unprofessional and inconvenient design. An inadequate landing page design only reflects immaturity and/or incompetence on the part of the people in charge – nothing else! Design is a proven decisive element when it comes to landing page quality scores.

Excellent content quality

Content is king! No matter what you do, or how you do it, content is undoubtedly one of the most essential components in any online marketing strategy – landing pages being no exception in that trend. Ensure you come up with high quality content for your landing pages – content that satisfies your customer’s needs, and in return earns you a higher conversion rate.

A proper landing page form

To have visitors fill out your landing page form should always be top priority when creating a landing page. Make the landing page short and simple. Do not ask too many questions – especially not anything that might act as a turn off your visitors. Ask only what matters.

Images and other media content

We have all heard the old saying that a picture is worth 1000 words. The same is true in the case of landing pages too. Use images, videos or other media formats wherever and whenever you can. It makes things simpler and more attractive for visitors.

For more landing page optimization tips, keep visiting our blog at LivePageHQ.