Industry Conversations, Tips & Ideas

5 Essential Elements of Landing Pages That Sell
Posted by: Anita on Monday, 18 March 2013

If you have an online business, you would already know the importance of a landing page. It can be a make or break deal for a business. That is why creating an effective landing page requires a lot of planning, effort and attention to details. You have to use the right elements precisely in order to achieve your desired results. Otherwise, even after spending all that money and energy on marketing, you would not see any dramatic improvement in your sales.

So, let’s have a look at the top 5 essential elements of landing pages that sell:

A Meaningful Headline

The welcome note on a website is the first heading that a potential customer reads. It should give a clear idea to the visitor that how your service or product can help in solving their problems. However, it must be precise, but meaningful. You have to make the most of the first glance of your landing page.

Efficient, Clear & Compelling Content

Once you have grabbed the attention of your visitor, the next step is to present efficient, clear and compelling content. Instead of bragging randomly about your products or services, you must use something more meaningful. For instance, you can use descriptive images or videos to show reviews about your products and services. Generally, a video or an image of a satisfied customer with happy expressions is the perfect way to use landing page design best practices and give a positive feeling to your visitor.

Secondary Approach

Not every visitor will become your client instantly. You must have a secondary plan with a different approach.  So, if the visitor is not ready to buy at the moment, you must provide a link to stay connected. For instance, putting a “Follow us on Twitter” or “Like us on Facebook” option will help your visitor remember your product in the future.

The Final Click

Finally, the call to action part of your landing page template should be honest, short, and comprehensive. It should tell your visitor exactly what would happen when they do the final click. For instance, naming your button as “Get a book at 50% discount now!” can be a good example.