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5 Elements That Make Up a Brilliant Landing Page
Posted by: Marta on Tuesday, 15 January 2013

Having an attractive, relevant and well-executed landing page is one of the most critical requirements for any online marketing strategy to succeed. Luckily for you, there are a number of ways to come up with brilliant landing pages — all with their unique advantages. Here. We list five such essential elements that can help you to create brilliant landing pages that achieve maximum results.

1) Great design

So, what’s the first thing you notice about a website after opening its URL? Design, you say? Spot on! While content is (arguably) the most important element that determines the success-rate of a landing page (we will come to that in a moment), but that does not mean that one can get away with an unprofessional-looking or poorly designed landing page.

Being the first thing that gets noticed by an incoming visitor, it is imperative that you make the landing page design both attractive and easy to understand. Fortunately for you, there are landing page design tools that allow you to drag-and-drop content onto a pre-designed (yet customisable) template, for the best results in the minimum of time.

2) Snappy headlines

The headline also plays an instrumental role in letting the incoming visitor know that they’re in the right place. Ensure that the headline is catchy, attractive and completely relevant to the content of your page and the mechanism that bought the visitor there (such as a PPC ad for example). An unexpected headline will cause an immediate bounce four out of five times.

3) Great content

Content is undoubtedly the most important aspect of a landing page. Always make sure that the information you include on your landing page is targeted, concise and focused on explaining the value of your product. Don’t use sales speak and avoid exaggeration. Just state the benefits, then push the visitor to the CTA (call-to-action).

4) Images

Images and other media content such as video, audio and animation clips also form an important part of landing page optimization practice. A picture really can be worth a thousand words — if you’re having trouble communicating a complex issue include a chart, image or a brief explainer video to get the point across. Keep it focused at all times on the CTA however. That’s where the whole conversation must always be heading.  

5) Social sharing

Social media sites like Facebook and Twitter have, more or less, become household names these days. Therefore, by embracing the power of social media and blending it with your landing pages will benefit you on multiple fronts. Include multiple social media sharing buttons on each of your landing pages, and offer visitors a reward (such as a free ebook or trial) in return for sharing your page. .