Landing pages play a vital role in the success of any business. However, no one can design the perfect landing page in the first attempt. To be honest, it is all about trial and error. There is no perfect way of designing a landing page. It is more about what works best for you. That is why; you have to keep optimizing your landing page in order to achieve better results.
So, here, I am going to discuss the top 4 ways that will help you make your page better:
1. Keyword Selection
I cannot simply stress this point enough that you must choose your keywords wisely. Keywords are the basic foundation of designing a successful marketing campaign. Well-researched keywords selection can dramatically improve your landing page conversion rate. So, if you have designed your page already, it is a good idea to recheck your keyword selection and carry out a thorough and comprehensive keyword research for your business.
Generally, a landing page should have a title with an exact match of your targeted keyword or phrases. However, the title must not be too long. Keep it short, approximately around 60 to 70 words only.
2. Highlight the Distinguished Features
No matter what products or services you are offering, there is a certain chance, you are not alone. There will be several similar competitors trying to get more customers than you. So, the question is what makes you different?
You must highlight those special features or characteristics on your landing page that makes you stand out among the rest. Your distinctive features will be the reason for your visitor to become your customer.
3. Call to Action is the Key
Call to action can be easily termed as the decisive element of a landing page. At this point, you have only a few seconds to impress your visitor and compel them to accept your offer. Your word selection must be precise and top-notch. Also, make sure that it does not get mixed with the background color scheme of your page.
4. Balanced Page Length
Another great way of landing page optimization is to balance the page length. It should not be too short that may miss some information or not too long that it may make your visitor lose interest in your offer. If you are not sure, you can try varying the page length and testing it for a few weeks.