Industry Conversations, Tips & Ideas

4 Ways to Improve Your Landing Page Conversion Rate
Posted by: Syed on Tuesday, 09 April 2013

Even if you have a powerful marketing campaign for your business, you can never take a landing page for granted. No matter how many visitors your marketing campaign brings, if they do not accept your offer, all the effort is almost wasted. Therefore, along with an effective marketing campaign, a high landing page conversion rate is also required to run a business successfully. Similarly, you must be looking for consistent landing page optimization in order to achieve your desired results.

Here, I will introduce the 4 most important tips for improving your landing page that will boost your conversion rate:

Improve Loading Time

High speed internet is very common now. It does not matter whether you are using a portable gadget or a desktop computer, you can easily enjoy a high speed internet connection. Because of this, a user always expects a page to load within a few seconds. If your landing page takes too long to load, your visitor may navigate away. Just to be clear, ideal loading time for a landing page should be around 5 seconds at most.

Neat & Clean Outlook

Too much content on a landing page can be overwhelming for the visitor. Try to focus on keeping only the most important content and removing everything that is not absolutely necessary for the page.
On the other hand, you can get ready to use landing pages template as well. Ready to use templates are excellent for anyone who has no prior experience in designing a landing page. In such templates, all you have to do is replace the content with your own.

Better Navigation

It is a good practice to keep user-friendly navigation options on your home page. It allows the visitors to get their desired information quickly. However, the strategy for designing navigation options for a landing page must be different. Navigations on a landing page should not distract or allow the user to move away from your page. It should present a clear outlook of where you want your visitor to go. Finally, the buttons you want your visitor to click must be prominent, colorful and big.

Trust is everything

In online marketing, trust is everything. Most visitors do not trust every offer they see on the internet. So, when a user visits your landing page, you must win their trust within a few seconds. You can place customer reviews, testimonials or company description at the top of your landing page to earn that trust.