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3 Ways to Increase Landing Page Conversions
Posted by: Rosario on Thursday, 24 January 2013

The role of a landing page is critical when it comes to getting the most out of your inbound marketing efforts. Without landing pages, it would have been monster of a task for inbound marketers to capture leads in any effective way.

When creating a new landing page one should always be focused at how to optimize the page so as to attract the most leads with littlest amount of friction possible.

To help you out with that goal, we have compiled a list of these three easy ways to increase landing page conversion rate.

Educate your visitors, but don’t overwhelm them

The primary objective of a landing page is to convey to people what is it that you want them to do and how can they benefit from it. Remember, grabbing the attention of your visitor as soon as he lands on your page is the first key to success. First, come up with a compelling and relevant headline. Next, include interesting content on the page so his curiosity is piqued.

However, never stuff the landing page with so much information that visitors grow impatient and navigate away. To strike the right balance, use a template from good quality landing page design and development software.

Keep the message consistent throughout

Make sure that the language and message used on your advertisement (i.e. where the visitor was redirected from) and landing page heading are more or less identical. Consistency is important — it lets your customer know he’s in the right place, it reinforces your key offering, has good SEO ‘juice’ and builds trust with your soon-to-be customer.  

Evaluate your strategies

Test and adapt — Every time you test or evaluate your landing pages’ ability to convert leads, you become aware of certain shortcomings which were hindering the desired results from occurring. Constant testing is your best shot at rectifying the shortcomings in your landing page optimization strategy and preparing it for the days ahead. For the sake of simplicity, begin with less complicated split A/B testing and then gradually move your way up to all types of multi-variant tests.