Industry Conversations, Tips & Ideas

Marketing 101: How to A/B Test a Landing Page
Posted by: Estel on Tuesday, 23 July 2013

A/B testing (or split testing) allows you to run simple comparative studies on important landing page elements. This helps you produce alternate designs, text, and presentations and identify which works best on your page. The following are a few of the several important landing page design elements and how to A/B test them.

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What You Should Test On Your Landing Page (Now!)
Posted by: Anita on Wednesday, 17 July 2013

At crucial conversion moments, the right landing page performance matters. When potential opt-in customers are looking around and making decisions, the last thing you want on your landing page is a misplaced call-to-action button or a wrong button copy.

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Key Metrics for Landing Pages
Posted by: Estel on Thursday, 04 July 2013

So you've worked up your grand product launch, built your landing pages using the best design software, and sent out word for the big day. After your startup has kicked off and your analytics programs start getting the numbers from your site’s landing page, how do you actually know that your landing page creation is a success? To determine whether your landing page is hitting all the targets, check it against these three key metrics…

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The Most Important Analytics for Your Landing Page
Posted by: Estel on Thursday, 04 July 2013

An excellent landing page design doesn't just happen to coincide with a kickass product launch. In many cases, a lot of a startup product launch's success rides on the performance of the site's landing page. Using analytics for your site’s landing page can help correct weak points and ensure optimal performance. Here are several areas where an analytics program can help optimize your site's landing pages…

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Ever wonder how some startups can get thousands of users to sign up days before their actual launch? Happily, the answer does not involve wizardry or rocket science. Read on to know the secret behind a kick-ass product launch.

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