Industry Conversations, Tips & Ideas

Marketing 101: How to A/B Test a Landing Page
Posted by: Estel on Tuesday, 23 July 2013

A/B testing (or split testing) allows you to run simple comparative studies on important landing page elements. This helps you produce alternate designs, text, and presentations and identify which works best on your page. The following are a few of the several important landing page design elements and how to A/B test them.

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What You Should Test On Your Landing Page (Now!)
Posted by: Anita on Wednesday, 17 July 2013

At crucial conversion moments, the right landing page performance matters. When potential opt-in customers are looking around and making decisions, the last thing you want on your landing page is a misplaced call-to-action button or a wrong button copy.

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The Best-Kept Secret to 3 x More Successful Landing Pages
Posted by: Michalene on Monday, 01 July 2013

Did you know that the addition of one simple phrase can increase your landing page conversions by up to three times? Many marketers have the main ingredients in place for a good landing page design, but they fail by over-complicating some things and omitting others. After all, the main goal when it comes to a landing page is conversion. Visitors will arrive on your page, look for more information about your product and then, if all goes well, make a purchase.

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Survey: For Medium-Sized Business, Landing Pages are King
Posted by: Michalene on Monday, 01 July 2013

When Marketing Sherpa recently conducted a survey of medium-sized businesses, they were not surprised to learn that landing pages are king. In fact, unique landing pages were the most widely implemented tactic among most marketers in the companies that Market Sherpa surveyed.

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The Secret to Successful Landing Page Design
Posted by: Kimberly on Wednesday, 12 June 2013

A landing page, also sometimes referred to as a squeeze page or a lead generator page, is a single web page that pops up when a link from a search result, online advertisement or social media is clicked. They are tools used by emarketers to elicit a response, referred to as call to action, from visitors. Often, landing pages can be used to collect contact information, usually email addresses, that can be used in email marketing, to promote particular content—new product, new campaign, or to pique the interest of a visitor to further explore the si

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How to Write a Killer Landing Page CTA
Posted by: Kimberly on Wednesday, 12 June 2013

The CTA is the tipping point that determines whether a casual browser of your landing page will move forward and convert, or whether she will opt out of your offer and “bounce” out of the landing page. It is a crucial element in any landing page. Many emarketers suggest that you spend as much time thinking and testing your CTA as you would in designing the entire page itself.

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Getting Landing Page Fundamentals
Posted by: Kimberly on Wednesday, 12 June 2013

A landing page is where a visitor will “land” after clicking on a link that they found on a search engine results page, an online advertisement or a social media link. While many home pages double as a landing page (a practice that many emarketers believe to be ineffective and unfocused), they are (and should be) different from each other.

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Why Your Landing Pages Must be Optimized for Mobile
Posted by: Anupam on Tuesday, 04 June 2013

The number of smartphones sold in the last one year is all the reason you need to get your landing pages optimized for mobiles. The young generation is adept at browsing internet from smartphones or tablets. The market for cell phones that accommodate fast web browsing is growing and it will definitely expand in the future too. If you start optimizing your landing pages for the mobiles then you will be able to capture more customers for your products too…

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Why Your Landing Pages Are Not Converting?
Posted by: Anupam on Tuesday, 04 June 2013

It is definitely frustrating when you do something with lots of expectation and anticipation but get no results. The importance of landing pages has caught your attention and you have tried to use them to generate more qualified leads and better conversion rates but to no avail. Traffic is bouncing, as usual, and the conversion rates have not improved. Don’t blame the landing pages however, rather, blame your faulty landing page optimization strategies...

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Landing Pages: Your Marketing Strategy’s Missing Link
Posted by: Anupam on Tuesday, 04 June 2013

First impressions count. We judge and evaluate things on the basis of its first appearance. In the world of web marketing, landing pages are what help people form an opinion of your website and, ultimately, your offer. The main reason behind every web marketing technique is to draw the attention of the potential consumers and keep them hooked to your website. You profit from the online marketing strategies when a substantial percentage of people who visit your website get converted into buyers.

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Landing Page SEO – It’s Easier Than You Think
Posted by: Anita on Wednesday, 08 May 2013

Designing squeeze pages that convert is as much a science as an art. And the point of all this effort? Convincing your prospects to click on a link in response to your call to action. Using the following landing page best practices should give you some insight as to how to go about doing just that when it comes to creating your landing (or squeeze) pages.

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Making Landing Pages That Really Convert Your PPC Traffic
Posted by: Anita on Wednesday, 08 May 2013

Launching a pay per click (PPC) campaign can be a good way to draw traffic to your site and increase sales of your goods and services. To make sure that you aren’t squandering resources however, it’s important that you direct your PPC traffic to squeeze pages that convert, whether you are creating them yourself or using landing page design software.

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Landing Page Design Principles That Sell
Posted by: Anita on Wednesday, 08 May 2013

Getting potential customers to click on your landing pages is only half the battle. If they arrive on the page only to find a confusing mishmash of images and text, chances are they won’t be clicking on your call-to-action button. Follow landing page design best practices to maximize your chances of improving your landing page conversion rate. Some tips along these lines are listed below.

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7 Secrets of Successful Landing Pages
Posted by: Anita on Wednesday, 08 May 2013

Directing prospects who’ve clicked on your ads to your home page has long been found to be less successful than sending them to squeeze pages, as landing pages are also known, which haves been optimized to close the deal. However, designing your landing pages so that they increase your conversions is not a simple task. Below are some of the methods that can help improve your landing pages and increase conversions as a result.

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3 Expert Landing Pages Tips
Posted by: Murray on Wednesday, 08 May 2013

When using landing pages (or squeeze pages, as they are sometimes called) it is best to keep them focused, and make sure your call to action is not hard to find. But there’s more to it than that. Below are three expert level tips to help you go beyond the basics when it comes to landing page optimization.

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Your Landing Pages are Horrible. Here’s Why.
Posted by: Murray on Thursday, 02 May 2013

At the risk of sounding harsh, I’m going to bet that your landing pages – if you have them at all – are awful. This is often one of the last things that marketers think about, and it shows in the results. You have a good email marketing campaign, or effective social channels that bring in visitors, but bringing them in is only half the battle. Many marketers spend a lot of energy attracting customers without thinking about what they’ll do when they reach the website. That’s where landing page conversion comes in.

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Mastering Conversion on Your Landing Pages
Posted by: Murray on Thursday, 02 May 2013

Landing pages are one of the most important – and often the most overlooked – elements of an effective marketing campaign. Most business owners and marketers understandably focus on the “big picture” items. Products, email and traditional marketing campaigns, and social media often overwhelm landing pages in the chain of priority. But a good landing page can pay huge dividends with relatively little resources investment, so taking a hard look at your is a good way to squeeze revenue growth when you’ve seemingly topped out your other market

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How to Turn Around an Unsuccessful Landing Page
Posted by: Murray on Thursday, 02 May 2013

I get a lot of questions from marketers, but one of the most common is “How do I get customers to convert once I’ve brought them to my site?” This is a thorny problem for a lot of people, and despite great email, social, or content marketing campaigns, many marketers simply can’t close the deal once they’ve attracted a visitor to their website. Whether you’re looking for a sale or just a newsletter signup, squeeze pages that convert can make all the difference to your bottom line. Here are a few tips that I’ve used to make sure that my

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How to Create a Landing Page that Actually Converts
Posted by: Murray on Thursday, 02 May 2013

If you’ve gone to the trouble of designing a strong inbound marketing campaign, complete with email, social media, and content marketing strategies that bring people to your website, you’ve likely realized the importance of a strong landing page. After all, if you’ve invested the time and energy of your staff into creating strong content, the last thing you want to do is confuse your visitors by bringing them to your homepage or an unfocused landing page.

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The Secret to Killer Landing Page Headlines
Posted by: Michalene on Tuesday, 23 April 2013

When a visitor hits your landing page, you want to grab their attention instantly with a killer headline. Many people attempt to create exciting headlines, but fail miserably. This is because they do not stick to the rules of creating headlines that will grab the visitor and draw them into your page. Good squeeze pages that sell have great headlines.

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The Basics of Brilliant Landing Pages
Posted by: Michalene on Tuesday, 23 April 2013

You only get about 5 seconds to make a first impression with your landing page, so you want to ensure that you create the best page possible. Building a landing page does not have to be difficult, but people seem to lose sight of the purpose of a landing page when they start to build it. There are some basics that everyone should follow when they start to create a landing page.

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Landing Page Metrics the Experts Use
Posted by: Michalene on Tuesday, 23 April 2013

Creating a landing page is one thing, but building squeeze pages that sell is the challenge for business. There are certain metrics that can be analyzed with your landing page, and in order to be able to do that, you will need to install a good analytics program so that you can review your results. This sort of data should be analyzed from the very first day that your page is uploaded.

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How to Improve Your Landing Page Conversion Rate
Posted by: Anita on Tuesday, 23 April 2013

Your landing page is your one and only chance to make an impression on people. Squeeze pages that sell are ones that have all the elements of a perfect landing page, including relevant content, eye catching headlines, interesting pictures and videos. If you don’t capture the interest of your visitors, they will not stick around. From the moment that your page is launched, you should continually be checking your analytics to determine where changes can be made. Making certain changes to your landing page can increase your conversion rate.

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8 Things Every Good Landing Page Has
Posted by: Michalene on Tuesday, 23 April 2013

Building a landing page takes a good solid knowledge of landing page best practices. When you have a good understanding of how all of the elements of a good landing page should be presented, then you have a good chance of creating a landing page that will convert your visitors into customers.

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How to Lower Your Landing Page’s Bounce Rate
Posted by: Syed on Tuesday, 09 April 2013

If your landing page has a very high bounce rate, it is definitely alarming for your business. A high bounce rate means that your targeted audience bounces off right after visiting your landing page. As a result, landing page conversion rate goes down too and it directly affects the business.

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How to Design a Squeeze Page
Posted by: Syed on Tuesday, 09 April 2013

Squeeze pages are currently very popular in the online marketing world. Simply put, squeeze pages are used to ‘squeeze’ information out of a webpage’s visitors. A squeeze page is a simple page that asks for only necessary information, mainly an email address. In return, visitors are rewarded with free content of any type relevant to a particular business. For example, vendors offer free reports, video, newsletters, or e-books in return for a visitor’s information.

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4 Ways to Make Your Landing Pages Better
Posted by: Syed on Tuesday, 09 April 2013

Landing pages play a vital role in the success of any business. However, no one can design the perfect landing page in the first attempt. To be honest, it is all about trial and error. There is no perfect way of designing a landing page. It is more about what works best for you. That is why; you have to keep optimizing your landing page in order to achieve better results.

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4 Ways to Improve Your Landing Page Conversion Rate
Posted by: Syed on Tuesday, 09 April 2013

Even if you have a powerful marketing campaign for your business, you can never take a landing page for granted. No matter how many visitors your marketing campaign brings, if they do not accept your offer, all the effort is almost wasted. Therefore, along with an effective marketing campaign, a high landing page conversion rate is also required to run a business successfully. Similarly, you must be looking for consistent landing page optimization in order to achieve your desired results.

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6 Key Ways to Improve Your Landing Pages
Posted by: Vikki on Monday, 25 March 2013

The best lead generation landing pages are those that always keep up with the times. Great landing pages designers know that constant improvement and being updated can rake in more conversions over time. If you’re looking to give your simple landing pages a little added pizzazz, or completely overhaul your old and tired landing pages, then these six steps can help you give an entirely new and improved feel to your landing pages.

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Anatomy 101: Building the Perfect Landing Page
Posted by: Vikki on Monday, 25 March 2013

Good squeeze pages may not look like a lot at first. Dissecting the different aspects there is to a landing page, however, will surely make you think otherwise. There is more to a landing page than just a pretty layout, a few words and images, and a visible CTA. In designing landing pages, you have to be able to point out which elements are key to conversion, and which elements are nothing more than eye candy. Ultimately, knowing this can drive the difference between a cluttered and basically useless landing page and one that is visually appealing a

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Landing Pages for Dummies
Posted by: Vikki on Monday, 25 March 2013

Designing a landing pages template can sometimes seem not worth the trouble it causes. For beginners, especially, the whole roller coaster ride that is designing effective landing pages can be a bit too much to take at first. One good way of overcoming this obstacle is by taking on just a few things at a time. Knowing a few key aspects to an effective landing page can be a good steppingstone for beginners. From there, additional techniques can be added with little to no difficulty.

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Why You Should Be Split-testing Your Landing Pages
Posted by: Syed on Monday, 18 March 2013

The best way to optimize any landing page and improve the conversation rate is to test it comprehensively. No matter what techniques or strategies you choose, you must test them one by one. There is no magic formula that can calculate the exact number of optimizations for optimizing your page.

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The 4 Most Important Parts of Any Landing Page
Posted by: Anita on Monday, 18 March 2013

Every online business owner understands the importance of a landing page. It is a page that can be the decisive factor for your success or failure. If you have created an effective landing page, your sales will improve instantly. Meanwhile, a badly created landing page can simply destroy your whole business. This critical nature makes it a very delicate job. Nevertheless, creating a landing page may be difficult, but it is not impossible. All you need to have is the right set of skills and appropriate knowledge.

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How to Improve Conversions on ANY Landing Page
Posted by: Syed on Monday, 18 March 2013

Creating a landing page is easy, but creating a landing page that produces a high conversion rate requires a lot of time, effort and planning. However, there are several experienced people who have spent years in designing squeeze pages for different organizations. Such people can always be a huge asset and inspiration for the beginners.

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5 Essential Elements of Landing Pages That Sell
Posted by: Anita on Monday, 18 March 2013

If you have an online business, you would already know the importance of a landing page. It can be a make or break deal for a business. That is why creating an effective landing page requires a lot of planning, effort and attention to details. You have to use the right elements precisely in order to achieve your desired results. Otherwise, even after spending all that money and energy on marketing, you would not see any dramatic improvement in your sales.

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4 Common Sense Landing Page Principles
Posted by: Vikki on Monday, 11 March 2013

The best lead generation pages adhere to certain principles that keep subscribers informed and interested. These landing pages also get to convert this interest into an inclination to purchase. In the world of online marketing, too many points of wisdom are being shared in terms of how to make the best landing pages for any campaign. However, adhering to these basic principles is all that you really need to get started on your own successful mass email campaign.

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A Refresher Course for Landing Page Masters
Posted by: Joel on Wednesday, 06 March 2013

Now that you’ve acquired the best landing page software out there and identified the product and target audience for your marketing campaign, it’s time for a refresher course on exactly what landing pages are and how to make the most of them.

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Identifying Landing Page Hotspots
Posted by: Marta on Wednesday, 06 March 2013

Directing traffic to your landing page is important without a doubt. But just as important is landing page optimization, designing a page to make the most out of each visit a guest makes. Doing this effectively requires identifying landing page hotspots -those features of your landing page which are most likely to engage a visitor’s interest and attention. Listed below are four hotspots which deserve a place in your landing page design toolbox.

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How to Capture Leads With Your Landing Page
Posted by: Anita on Wednesday, 06 March 2013

If you are a landing page creator, the ultimate aim of your efforts is to capture leads by motivating prospects to provide their contact information after visiting your page. While this seems straightforward enough, it can be easier said than done. A poorly designed landing page can result in a dramatic drop-off in conversion rates, and cripple an otherwise well thought-out marketing campaign. Use the 4 principles of landing page construction listed below to help optimize your results and improve your chances of capturing leads.

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The 3 Most Important Elements of a Landing Page
Posted by: Jules on Wednesday, 06 March 2013

To create the best lead generation landing pages for a marketing campaign, it is crucial to focus on those elements of the page that are most likely to produce the desired response from consumers. If motivating prospects to provide information that allows you to keep in contact with them and provide information and sales offers relating to your products is the goal, effectively utilizing the 3 elements listed below should be part of your landing pages design skillset.

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3 Landing Page Headlines You Have to Try
Posted by: Anita on Tuesday, 05 March 2013

Every landing pages template worth its salt preaches the importance of using compelling landing page headlines, but devising a headline that simultaneously gets your message across and drives conversion rates is easier said than done. To improve your landing page quality score, consider using the 3 landing page headline guidelines below when writing your headlines.

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Livepages Whitepaper - Optimizing Landing Pages for mCommerce
Posted by: Jonathan on Wednesday, 27 February 2013

Like it or not, for better or worse, the online environment is changing. And nowhere is it changing more rapidly than online sales. No sooner had most us got a handle on eCommerce than a new term entered the vernacular, representing a new territory for online marketers to contend with: mCommerce. So what does this mean for you landing pages? Find out inside…

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5 Ways to Build a Landing Page that Works
Posted by: Anita on Tuesday, 26 February 2013

Landing page conversion is something that looks easy on paper, but ask anyone who is in the role of online marketer and you’ll know that’s it’s sometimes easier said than done. And considering how landing pages play an instrumental role in your content marketing efforts, it is imperative that you excel in the skills that eventually determine the difference between success and failure. To help you with this sometimes daunting task, we have come up with the following guide to ultimate landing page conversion…

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12 Ways to an Awesome Landing Page (That You’ve Never Heard Of)
Posted by: Rosario on Tuesday, 26 February 2013

We have already covered a lot on how you can easily and efficiently optimize your landing pages with quality content, attractive headlines and other essential components. But as you know, all those tactics may not always suffice to help you accomplish your long and short term business objectives — especially in today’s cut throat competitive market. Therefore we have come up with 13 more ways to an awesome landing page that you may not have heard before.

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10 Landing Page Tricks That Will Supercharge Your Conversions
Posted by: Marta on Monday, 25 February 2013

When it comes to online marketing, there is nothing more satisfying to a marketer than to have a successful conversion. And in an era when content marketing is ruling virtually everywhere, it is imperative that all online marketers give special attention to how they optimize their landing pages for maximum conversion. To help you with the task, we have come up with the following 10 landing page tricks that will supercharge your conversions.

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Improve Your Landing Page Conversions in 10 Easy Steps
Posted by: Vikki on Friday, 22 February 2013

Squeeze pages that convert are those that emphasize the advantages of their offers by being straight-to-the-point, visually attractive, trustworthy, and distraction-free. Landing pages that fail on one or more of these characteristics are prone to losing potential conversions. In order to maximize on these conversions, certain elements of your landing page have to be thoroughly optimized via the following steps.

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Making a Mobile-Friendly Landing Page
Posted by: Anita on Thursday, 14 February 2013

With soaring usage of smartphones and tablet computers to access the Web, it has become imperative for all online marketers today to revamp their landing pages to sync with the technological benchmarks of new-generation mobile devices. Making your website and landing pages fit for mobile devices however is not merely about making them fit smaller screens. In fact, you need to accomplish a lot more than that before you’re finally able to roll out a highly effective mobile friendly page.

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How to Re-engage a Failed Conversion
Posted by: Anita on Wednesday, 13 February 2013

Regardless of your experience and exposure in the realm of online marketing, a failed conversion attempt always hurts. Rightly so — after all, time, money and effort are spent on it, only to see it disappearing going in vain. But is it really over? Based on our experience and the input from prominent marketing experts, re-engaging a failed conversion is no longer as big a deal as it used to be. Here’s how you chase those more elusive sales…

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Why Landing Pages are so Important
Posted by: Anita on Tuesday, 29 January 2013

Online marketing is growing at a rapid pace these days and virtually every big or small business across the world is trying hard to exploit its rich offerings in one way or another. With such tremendous growth of these new-generation marketing tactics, landing pages have evolved as one of the most powerful weapon online marketers have at their disposal.

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The 10 Commandments of Good Landing Pages
Posted by: Joel on Tuesday, 29 January 2013

landing page design best practices, landing page design toolbox, landing page design software, landing page design kit, landing page design company, landing pages template, landing pages sample

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Think You Don’t Need Landing Pages? Think again!
Posted by: Marta on Friday, 18 January 2013

A landing page can be best defined as that particular page (or group of pages) on your website where a visitor would usually end up from an SERP and then be urged to perform one specific task (such as signing up a subscription form). Landing pages have become one of the most powerful weapons in the arsenal of marketers to capture leads. If, for some unfathomable reason, you were thinking that landing pages were of no practical value, to rid of that misconception, we have highlighted the following four benefits of having landing pages on your web

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3 Landing Page No-No’s You Must Know
Posted by: Jules on Tuesday, 15 January 2013

We’ve have already covered a few of the essential landing page TO-DO’s on this blog, but now it’s time to cover the opposite — check out the following 3 NO-NO’s that can seriously affect the quality of your landing pages.

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The Secret to Great Landing Pages
Posted by: Jules on Friday, 28 December 2012

So, you have successfully built a professional business, and are now looking for efficient ways to attract internet traffic and then persuade them to follow your call-to-action? Well, in that case, nothing can help you better than a well-defined landing page optimization strategy. Here are a few essential tips about how to go about building a great landing page for your online presence…

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Landing Pages — Why More is Better (A Lot Better)
Posted by: Jules on Friday, 28 December 2012

First things first — It’s not just an issue of strategy. The more landing pages you have on your site, the better for you in the long run. Here’s why…

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Landing Page Mistakes that are Fatal to Your Campaigns
Posted by: Marta on Thursday, 27 December 2012

A great landing page is the most powerful weapon in your marketing arsenal that can help you convert visitors into prospects with the utmost efficiency. A strategically planned and beautifully crafted landing page can make a world of difference to your ability to convert incoming traffic into email subscribers whom you can then sell your products and services again and again. It’s in your business’ greater interest to identify the following commonly made landing page mistakes committed by marketers and avoid them at all costs…

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5 Landing Page Tips That Work
Posted by: Sonia on Thursday, 27 December 2012

It hardly needs to be said again, but for every new offer, you must come up with a new landing page too — one which is adequately designed and configured in every possible way to serve as a great lead generation tool. The following are a brief rundown of five essential landing page tips that can make a world of difference to your current lead-conversion rate.

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Free Whitepaper: 101 Best Practices for Landing Pages
Posted by: Jonathan on Friday, 21 December 2012

When it comes to online marketing there are few better platforms than the landing page. After all, landing pages allow marketers to target relevant traffic and push it down the sales pipeline in a quicker and more measurable way than almost any other method. So just what does make for a great landing page? What are the common pitfalls that get in the way of a successful sale? And what are the best practice principles that turn traffic into real conversion? Read on to find out…

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Building Landing Pages That Work
Posted by: Marta on Tuesday, 18 December 2012

If you have been following us for the past few weeks, you have already gained a fair amount of idea how easy it is to optimize and turn a landing page into a perfect lead generation page. Today, let’s take a closer look at some of the important elements that your landing page should feature for optimum performance.

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Even though content creation is often thought of as an exercise in keyword jamming or a sort of non-email version of spamming, successful content creators know just what’s possible from a single, well-produced piece of writing. Well-written content has the ability to go viral, or to influence highly targeted, highly desirable market segments, all with just a few days, or even just a few hours’, work.

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5 Reasons You Need Landing Pages
Posted by: Anita on Friday, 14 December 2012

In its simplest form, a landing page can best be defined as the tactic used by online marketers to get their prospects to “land” on a particular web page that asks them to perform one specific action. With the rapid expansion of online marketing, landing pages have become an integral element in the marketing toolbox of all sorts of business, including small-scale brick and mortar stores. Here are five good reasons why it is important to have landing pages on your website.

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Setting up Your Landing Pages for Christmas
Posted by: Rosario on Monday, 10 December 2012

Christmas time is the best time for any eCommerce site when it comes to boosting their conversion rates as well as sales figures. In fact, for many eCommerce merchants, over 50 percent of their yearly revenues are collected during the festive season and Christmas alone, which is a pretty good reason in itself why you need to revamp your marketing tactics during this period — the goal is simple here, to make the best out of the ever expanding empire of eCommerce.

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Landing Page Principles
Posted by: Anita on Monday, 10 December 2012

Too often we see online marketers coming across situations wherein they are forced to spend a big chunk of their hard earned cash on PRC campaigns, but without gaining any substantial benefit in return. Worse still, some of them are even happy with their seemingly impressive click through rates, without realizing that they are spending way too much for mediocre results.

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Convert the Masses (with Landing Page Best Practice)
Posted by: Marta on Friday, 07 December 2012

The rules that govern landing page best practices are pretty simple, and can be implemented pretty easily once you get a hold of them. The ultimate objective behind any landing page is to convert prospects into leads, and to accomplish that you must stick to these rules.

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What Your Landing Page Form Should Contain
Posted by: Rosario on Monday, 03 December 2012

What are you trying to get from your landing page? Do you want the user to subscribe to your newsletters? Purchase goods? Sign up for a new service? Well all this is possible if you include the right elements on your landing page, and that usually means some kind of form. So what are the factors that make a perfect landing page form?

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The Key to Great Lead Capture Forms
Posted by: Marta on Friday, 23 November 2012

Let’s admit it, while designing landing pages for our business sites, most of us usually underestimate the significance of having a well-designed lead capture form. Needless to say, such an attitude can hinder conversion rates in the short term and the growth of a business in the long run…

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Testing Your Call-to-action Button
Posted by: Rosario on Friday, 23 November 2012

Noticed a recent drop off in conversions? Maybe you’ve forgotten the Golden Rule: Always be testing. Believe it or not, it’s important that you regularly conduct tests of your call to action buttons to check whether or not they are performing their primary duty properly - which is to get the visitors to your site to do something — download content, request for more information or add a product to online shopping cart and so on. But there’s more to it than just checking they go ‘click’.

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Whitepaper: Why Everything You Thought You Knew About Adwords is Wrong
Posted by: Jonathan on Thursday, 22 November 2012

Adwords. It’s the Holy Grail of advertising tools, right? Well, not so fast...

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Creating Compelling Offers 101
Posted by: Joel on Wednesday, 21 November 2012

Coming up with attractive offer on the lead generation pages of your website is actually pretty simple if you take care to follow the basic principles of marketing 101. Knowing what your customer wants, where to find him, and just what call-to-action he will most likely follow through on all play a part in crafting a page that will get actual result. But where to begin? And just what makes a great offer?

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Crafting the Perfect Call-to-Action
Posted by: Jaclyn on Monday, 12 November 2012

One of the most important pieces of any successful landing page is the call-to-action. Crafting the perfect call-to-action can be the difference between the success or the failure of your business, and by reading this article, you’ll be able to discover how you can create the perfect appeal that gets results.

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Landing Page Essentials
Posted by: Melissa on Thursday, 08 November 2012

Landing pages can seem confusing to the uninitiated, but getting the maximum conversion from this powerful tool is easier than you might imagine. For all the bells and whistles you could put on your pages, simple is definitely best, so here’s a guide to the bare minimum for a landing page (to provoke maximum response).

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Why You Need More Landing Pages
Posted by: Melissa on Thursday, 08 November 2012

Landing pages are an essential tool for any serious e-marketing campaign. And when it comes to landing pages, it’s definitely a case of ‘the more the merrier’. But just how do you turn those pages to a profit? What can you measure? And where’s the ROI?

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Landing Page Conversion 101
Posted by: Melissa on Wednesday, 07 November 2012

Conversion is the most important aspect of marketing a product on a website. In order to persuade visitors coming to your website to take the desired action — be it signing up for a newsletter, downloading a trial version of your product or making a purchase outright — you need to take some time and consider what you need to do to optimize your landing page.

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How Landing Pages Help Empower Your ROI Measurement
Posted by: Tyree on Tuesday, 30 October 2012

ROI, or return on investment, is calculated by dividing the return on an investment by its cost, and there are certain parts of the cost you, as a business owner, just can't afford to be frugal on: the quality of the product or diligence of customer service, for example. But there is an area in the digital realm where it is easier than ever to save money while strengthening your ROI and that is your landing page.

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