Industry Conversations, Tips & Ideas

10 Secrets to PPC Landing Page Success
Posted by: Michalene on Monday, 01 July 2013

Pay per click advertising can be one of the most effective ways for a business to direct traffic to their website. However, grabbing someone’s attention with your ad and then having them click on your link is only the first step in a series of important factors that make up the entire sales funnel. Understanding that sales funnel is the secret to landing page success.

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The Best-Kept Secret to 3 x More Successful Landing Pages
Posted by: Michalene on Monday, 01 July 2013

Did you know that the addition of one simple phrase can increase your landing page conversions by up to three times? Many marketers have the main ingredients in place for a good landing page design, but they fail by over-complicating some things and omitting others. After all, the main goal when it comes to a landing page is conversion. Visitors will arrive on your page, look for more information about your product and then, if all goes well, make a purchase.

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Survey: For Medium-Sized Business, Landing Pages are King
Posted by: Michalene on Monday, 01 July 2013

When Marketing Sherpa recently conducted a survey of medium-sized businesses, they were not surprised to learn that landing pages are king. In fact, unique landing pages were the most widely implemented tactic among most marketers in the companies that Market Sherpa surveyed.

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Mastering the Perfect PPC Landing Page
Posted by: Anupam on Tuesday, 04 June 2013

Without excellent landing pages, your online marketing strategies are not only incomplete but also ineffective. Most search engines give preference to landing pages, which makes optimization essential, and that’s the reason SEO strategies need to take landing pages into account. You can also build squeeze pages to generate leads for your website.

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Landing pages are all about first impressions. They have come into being just for the sole purpose of making the right first impression on your visitors and keep them from bouncing back from your website to your competitors. There are five different types of landing pages that are being used for online marketing with zest. The click-through landing pages are used for converting your traffic from visitors to buyers by providing them with necessary product and service information. The lead generation landing page is used for getting contact details of

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Landing Pages: Your Marketing Strategy’s Missing Link
Posted by: Anupam on Tuesday, 04 June 2013

First impressions count. We judge and evaluate things on the basis of its first appearance. In the world of web marketing, landing pages are what help people form an opinion of your website and, ultimately, your offer. The main reason behind every web marketing technique is to draw the attention of the potential consumers and keep them hooked to your website. You profit from the online marketing strategies when a substantial percentage of people who visit your website get converted into buyers.

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10 Genius SEO Tips for Landing Pages
Posted by: Anita on Tuesday, 04 June 2013

Landing pages are a great way of converting incoming traffic to loyal buyers. Your SEO strategies should be directed towards making the landing pages more SEO friendly and optimize them for getting more qualified visitors. Proper use of landing pages can turn your world around.

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The Secret to Great Landing Pages? Keep it Simple!
Posted by: Anita on Wednesday, 08 May 2013

Attracting prospects to your landing pages, or squeeze pages as they are sometimes called, is the start of your campaign, not the end of it. Once visitors have arrived, the battle to keep their interest and drive that interest into successful conversions begins. That being said, this doesn’t mean that you should overly complicate the process; there’s no need to write a lengthy thesis on the benefits of your products on your landing pages; keep it simple and follow the guidelines listed below to stay focused and develop squeeze pages that sell.

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Making Landing Pages That Really Convert Your PPC Traffic
Posted by: Anita on Wednesday, 08 May 2013

Launching a pay per click (PPC) campaign can be a good way to draw traffic to your site and increase sales of your goods and services. To make sure that you aren’t squandering resources however, it’s important that you direct your PPC traffic to squeeze pages that convert, whether you are creating them yourself or using landing page design software.

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Landing Page Design Principles That Sell
Posted by: Anita on Wednesday, 08 May 2013

Getting potential customers to click on your landing pages is only half the battle. If they arrive on the page only to find a confusing mishmash of images and text, chances are they won’t be clicking on your call-to-action button. Follow landing page design best practices to maximize your chances of improving your landing page conversion rate. Some tips along these lines are listed below.

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Your Landing Pages are Horrible. Here’s Why.
Posted by: Murray on Thursday, 02 May 2013

At the risk of sounding harsh, I’m going to bet that your landing pages – if you have them at all – are awful. This is often one of the last things that marketers think about, and it shows in the results. You have a good email marketing campaign, or effective social channels that bring in visitors, but bringing them in is only half the battle. Many marketers spend a lot of energy attracting customers without thinking about what they’ll do when they reach the website. That’s where landing page conversion comes in.

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The Only 5 Things You Have to Know About Building Landing Pages
Posted by: Murray on Thursday, 02 May 2013

Landing pages are a relative simple, yet often overlooked, portion of an inbound marketing campaign. After all, coming up with good products, great email campaigns, and strong social media accounts is far more difficult than designing a few lead generation landing pages. But this is exactly why landing pages are often the worst parts of marketing campaigns – nobody thinks twice about where they’re sending page visitors. Here are the five things you need to know about squeeze pages that sell.

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How to Turn Around an Unsuccessful Landing Page
Posted by: Murray on Thursday, 02 May 2013

I get a lot of questions from marketers, but one of the most common is “How do I get customers to convert once I’ve brought them to my site?” This is a thorny problem for a lot of people, and despite great email, social, or content marketing campaigns, many marketers simply can’t close the deal once they’ve attracted a visitor to their website. Whether you’re looking for a sale or just a newsletter signup, squeeze pages that convert can make all the difference to your bottom line. Here are a few tips that I’ve used to make sure that my

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5 Things Ruining Your Landing Page Conversions
Posted by: Murray on Wednesday, 01 May 2013

Landing pages are a tricky part of any marketing plan. Most marketers spend a lot of time worrying about their search rankings, email marketing campaigns, and social media presences without thinking a lot about landing pages. But once you’ve gotten a user to your website, the battle has just begun. Here are five things you’re currently doing wrong – and five landing page best practices to help fix them.

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The Basics of Brilliant Landing Pages
Posted by: Michalene on Tuesday, 23 April 2013

You only get about 5 seconds to make a first impression with your landing page, so you want to ensure that you create the best page possible. Building a landing page does not have to be difficult, but people seem to lose sight of the purpose of a landing page when they start to build it. There are some basics that everyone should follow when they start to create a landing page.

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Landing Page Metrics the Experts Use
Posted by: Michalene on Tuesday, 23 April 2013

Creating a landing page is one thing, but building squeeze pages that sell is the challenge for business. There are certain metrics that can be analyzed with your landing page, and in order to be able to do that, you will need to install a good analytics program so that you can review your results. This sort of data should be analyzed from the very first day that your page is uploaded.

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8 Things Every Good Landing Page Has
Posted by: Michalene on Tuesday, 23 April 2013

Building a landing page takes a good solid knowledge of landing page best practices. When you have a good understanding of how all of the elements of a good landing page should be presented, then you have a good chance of creating a landing page that will convert your visitors into customers.

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How to Design a Squeeze Page
Posted by: Syed on Tuesday, 09 April 2013

Squeeze pages are currently very popular in the online marketing world. Simply put, squeeze pages are used to ‘squeeze’ information out of a webpage’s visitors. A squeeze page is a simple page that asks for only necessary information, mainly an email address. In return, visitors are rewarded with free content of any type relevant to a particular business. For example, vendors offer free reports, video, newsletters, or e-books in return for a visitor’s information.

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Optimizing Landing Pages for Mobile
Posted by: Vikki on Monday, 25 March 2013

Optimizing a lead generation page design can be a whole different story for mobile viewing. Mobile pages have a limited space to them, making it all the more difficult to get the message of your landing pages across. However, smart phones have taken the world by storm, making it a necessary evil to design pages optimized for mobile audiences. By keeping these few concepts to mind, you will be well on your way to captivating all of your viewers, both mobile and otherwise.

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6 Key Ways to Improve Your Landing Pages
Posted by: Vikki on Monday, 25 March 2013

The best lead generation landing pages are those that always keep up with the times. Great landing pages designers know that constant improvement and being updated can rake in more conversions over time. If you’re looking to give your simple landing pages a little added pizzazz, or completely overhaul your old and tired landing pages, then these six steps can help you give an entirely new and improved feel to your landing pages.

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Anatomy 101: Building the Perfect Landing Page
Posted by: Vikki on Monday, 25 March 2013

Good squeeze pages may not look like a lot at first. Dissecting the different aspects there is to a landing page, however, will surely make you think otherwise. There is more to a landing page than just a pretty layout, a few words and images, and a visible CTA. In designing landing pages, you have to be able to point out which elements are key to conversion, and which elements are nothing more than eye candy. Ultimately, knowing this can drive the difference between a cluttered and basically useless landing page and one that is visually appealing a

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Why You Should Be Split-testing Your Landing Pages
Posted by: Syed on Monday, 18 March 2013

The best way to optimize any landing page and improve the conversation rate is to test it comprehensively. No matter what techniques or strategies you choose, you must test them one by one. There is no magic formula that can calculate the exact number of optimizations for optimizing your page.

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The 4 Most Important Parts of Any Landing Page
Posted by: Anita on Monday, 18 March 2013

Every online business owner understands the importance of a landing page. It is a page that can be the decisive factor for your success or failure. If you have created an effective landing page, your sales will improve instantly. Meanwhile, a badly created landing page can simply destroy your whole business. This critical nature makes it a very delicate job. Nevertheless, creating a landing page may be difficult, but it is not impossible. All you need to have is the right set of skills and appropriate knowledge.

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How to Improve Conversions on ANY Landing Page
Posted by: Syed on Monday, 18 March 2013

Creating a landing page is easy, but creating a landing page that produces a high conversion rate requires a lot of time, effort and planning. However, there are several experienced people who have spent years in designing squeeze pages for different organizations. Such people can always be a huge asset and inspiration for the beginners.

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5 Essential Elements of Landing Pages That Sell
Posted by: Anita on Monday, 18 March 2013

If you have an online business, you would already know the importance of a landing page. It can be a make or break deal for a business. That is why creating an effective landing page requires a lot of planning, effort and attention to details. You have to use the right elements precisely in order to achieve your desired results. Otherwise, even after spending all that money and energy on marketing, you would not see any dramatic improvement in your sales.

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Using Images to Super-Charge Your Landing Pages
Posted by: Vikki on Monday, 11 March 2013

Never underestimate the importance of images in increasing your landing page conversion. Use them in the wrong way, and you risk losing possibly all of the conversions that could have been. Take the time to choose the right kind of images and placing them right where they need to be, however, and you give your landing pages a good fighting chance to get you only the best conversion rates for your campaign.

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4 Common Sense Landing Page Principles
Posted by: Vikki on Monday, 11 March 2013

The best lead generation pages adhere to certain principles that keep subscribers informed and interested. These landing pages also get to convert this interest into an inclination to purchase. In the world of online marketing, too many points of wisdom are being shared in terms of how to make the best landing pages for any campaign. However, adhering to these basic principles is all that you really need to get started on your own successful mass email campaign.

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A Refresher Course for Landing Page Masters
Posted by: Joel on Wednesday, 06 March 2013

Now that you’ve acquired the best landing page software out there and identified the product and target audience for your marketing campaign, it’s time for a refresher course on exactly what landing pages are and how to make the most of them.

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Identifying Landing Page Hotspots
Posted by: Marta on Wednesday, 06 March 2013

Directing traffic to your landing page is important without a doubt. But just as important is landing page optimization, designing a page to make the most out of each visit a guest makes. Doing this effectively requires identifying landing page hotspots -those features of your landing page which are most likely to engage a visitor’s interest and attention. Listed below are four hotspots which deserve a place in your landing page design toolbox.

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Livepages Whitepaper - Optimizing Landing Pages for mCommerce
Posted by: Jonathan on Wednesday, 27 February 2013

Like it or not, for better or worse, the online environment is changing. And nowhere is it changing more rapidly than online sales. No sooner had most us got a handle on eCommerce than a new term entered the vernacular, representing a new territory for online marketers to contend with: mCommerce. So what does this mean for you landing pages? Find out inside…

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5 Ways to Build a Landing Page that Works
Posted by: Anita on Tuesday, 26 February 2013

Landing page conversion is something that looks easy on paper, but ask anyone who is in the role of online marketer and you’ll know that’s it’s sometimes easier said than done. And considering how landing pages play an instrumental role in your content marketing efforts, it is imperative that you excel in the skills that eventually determine the difference between success and failure. To help you with this sometimes daunting task, we have come up with the following guide to ultimate landing page conversion…

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12 Ways to an Awesome Landing Page (That You’ve Never Heard Of)
Posted by: Rosario on Tuesday, 26 February 2013

We have already covered a lot on how you can easily and efficiently optimize your landing pages with quality content, attractive headlines and other essential components. But as you know, all those tactics may not always suffice to help you accomplish your long and short term business objectives — especially in today’s cut throat competitive market. Therefore we have come up with 13 more ways to an awesome landing page that you may not have heard before.

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Improve Your Landing Page Conversions in 10 Easy Steps
Posted by: Vikki on Friday, 22 February 2013

Squeeze pages that convert are those that emphasize the advantages of their offers by being straight-to-the-point, visually attractive, trustworthy, and distraction-free. Landing pages that fail on one or more of these characteristics are prone to losing potential conversions. In order to maximize on these conversions, certain elements of your landing page have to be thoroughly optimized via the following steps.

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5 Basic Steps to a Better Landing Page
Posted by: Vikki on Friday, 22 February 2013

Good lead generation landing pages are those that have simple, eye-catching, and relevant page elements. All it takes to have a BETTER landing page, however, is taking these characteristics up a notch or two. By taking the following steps into consideration, you could be well on your way to better conversion rates as well.

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7 Steps to More Effective Landing Pages
Posted by: Vikki on Friday, 22 February 2013

A landing page is only as effective as its elements. Maximizing the benefits associated with these elements by adequately and properly employing them is key to landing page optimization. With these 7 steps, you can take your landing pages from being just average to being fully effective.

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How to Add Social Media Buttons to Your Landing Pages
Posted by: Vikki on Friday, 22 February 2013

What good is your perfect lead generation page design if it doesn’t get you the right amount of leads you have been hoping for? The reality is that most of the visitors of your site just cannot give you what exactly you are asking of them. They, however, may have people from their networks who CAN and WILL give you the leads you need – that is if you can reach them. In this case, there’s no media like social that can help you achieve this wider range of audience.

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Using Images to Optimize Your Landing Pages
Posted by: Vikki on Friday, 22 February 2013

Humans are visual creatures. As with all senses, the human sight has a systemic way of transmitting messages to the brain. A perfect landing page example takes these factors into consideration by striking the perfect balance among certain imagery elements. In order to do that, one has to understand how certain design components influence and direct the human eye and mind.

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5 Key Elements of an Awesome Landing Page
Posted by: Jules on Wednesday, 13 February 2013

For any business emphasizing content marketing, a lot depends upon their ability to create high quality landing pages – ones that eventually serve as perfect lead generation platforms. However, producing an awesome-quality landing page is not as simple as an inexperienced reader might believe. It is a serious task for serious people.

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How to Re-engage a Failed Conversion
Posted by: Anita on Wednesday, 13 February 2013

Regardless of your experience and exposure in the realm of online marketing, a failed conversion attempt always hurts. Rightly so — after all, time, money and effort are spent on it, only to see it disappearing going in vain. But is it really over? Based on our experience and the input from prominent marketing experts, re-engaging a failed conversion is no longer as big a deal as it used to be. Here’s how you chase those more elusive sales…

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7 Things to Check Before You Launch Your Landing Page
Posted by: Joel on Tuesday, 12 February 2013

Launching adequate category-specific landing pages is always a big step towards making the best out of your content marketing strategies. However, just like with all your other online marketing tactics, you must make sure to double check various key factors associated with landing pages before you launch them.

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Why Landing Pages are so Important
Posted by: Anita on Tuesday, 29 January 2013

Online marketing is growing at a rapid pace these days and virtually every big or small business across the world is trying hard to exploit its rich offerings in one way or another. With such tremendous growth of these new-generation marketing tactics, landing pages have evolved as one of the most powerful weapon online marketers have at their disposal.

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3 Ways to Increase Landing Page Conversions
Posted by: Rosario on Thursday, 24 January 2013

The role of a landing page is critical when it comes to getting the most out of your inbound marketing efforts. Without landing pages, it would have been monster of a task for inbound marketers to capture leads in any effective way. When creating a new landing page one should always be focused at how to optimize the page so as to attract the most leads with littlest amount of friction possible.

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Think You Don’t Need Landing Pages? Think again!
Posted by: Marta on Friday, 18 January 2013

A landing page can be best defined as that particular page (or group of pages) on your website where a visitor would usually end up from an SERP and then be urged to perform one specific task (such as signing up a subscription form). Landing pages have become one of the most powerful weapons in the arsenal of marketers to capture leads. If, for some unfathomable reason, you were thinking that landing pages were of no practical value, to rid of that misconception, we have highlighted the following four benefits of having landing pages on your web

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5 Elements That Make Up a Brilliant Landing Page
Posted by: Marta on Tuesday, 15 January 2013

Having an attractive, relevant and well-executed landing page is one of the most critical requirements for any online marketing strategy to succeed. Luckily for you, there are a number of ways to come up with brilliant landing pages — all with their unique advantages. Here. We list five such essential elements that can help you to create brilliant landing pages that achieve maximum results.

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What Makes a Successful Landing Page?
Posted by: Rosario on Thursday, 10 January 2013

As you perhaps already know, landing pages serve your website as a virtual broker that encourages exchange of information between you and your target customers. It’s imperative therefore that you make them flawlessly brilliant so as to win the trust and loyalty of your target customers. Here are a few tips and tricks to crafting a successful landing page…

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Landing Pages — Why More is Better (A Lot Better)
Posted by: Jules on Friday, 28 December 2012

First things first — It’s not just an issue of strategy. The more landing pages you have on your site, the better for you in the long run. Here’s why…

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Free Whitepaper: 101 Best Practices for Landing Pages
Posted by: Jonathan on Friday, 21 December 2012

When it comes to online marketing there are few better platforms than the landing page. After all, landing pages allow marketers to target relevant traffic and push it down the sales pipeline in a quicker and more measurable way than almost any other method. So just what does make for a great landing page? What are the common pitfalls that get in the way of a successful sale? And what are the best practice principles that turn traffic into real conversion? Read on to find out…

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The Key to Getting Traffic to Your Landing Page
Posted by: Rosario on Thursday, 20 December 2012

As an online marketing professional, you can push your campaigns just as far as your landing pages take them. Creating a smart, attractive landing page with relevant and compelling copy is vital to the success of your individual campaigns, but it is unlikely to earn you leads at the desired level unless more and more traffic flows into your website.

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How to Write Killer Landing Page Copy
Posted by: Jane on Tuesday, 18 December 2012

Ex Microsoft CEO Bill Gates once stated that “content is king”. More than a decade and a half has gone by since the Windows maker came up with that statement, but the value of what he had said has not changed one bit in all these years. No matter what website you are running, content is the most important factor that can make the difference between success and failure.

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5 Reasons You Need Landing Pages
Posted by: Anita on Friday, 14 December 2012

In its simplest form, a landing page can best be defined as the tactic used by online marketers to get their prospects to “land” on a particular web page that asks them to perform one specific action. With the rapid expansion of online marketing, landing pages have become an integral element in the marketing toolbox of all sorts of business, including small-scale brick and mortar stores. Here are five good reasons why it is important to have landing pages on your website.

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Convert the Masses (with Landing Page Best Practice)
Posted by: Marta on Friday, 07 December 2012

The rules that govern landing page best practices are pretty simple, and can be implemented pretty easily once you get a hold of them. The ultimate objective behind any landing page is to convert prospects into leads, and to accomplish that you must stick to these rules.

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3 Landing Page Rules You Can’t Afford to Forget
Posted by: Sonia on Tuesday, 04 December 2012

If your existing online marketing campaigns are not yielding the desired results, don’t just put the blame on your banner, paid search ad, retargeted display or email messages. Instead, begin your evaluation by analysing things at your own end.

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SEO for Your Thank You Pages
Posted by: Rosario on Thursday, 29 November 2012

A thank you page can be defined as one that appears immediately after a user has submitted a form or order online. A thank you page is typically used to provide the download link to a freebie or a newly purchased product upon the submission of a form on the landing page.

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Is Google Adwords Worth It?
Posted by: Marta on Thursday, 29 November 2012

It’s a common question: “does Google AdWords work live up to expectations?” Some argue that since they have never clicked on a sponsored link, that must mean nobody clicks on these links at all, right?

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How to Create Brilliant Landing Pages
Posted by: Rosario on Monday, 26 November 2012

The quality of a landing page can be measured by conversion-rate, which stands for how frequently users perform certain pre-specified actions after reaching that page. The higher the conversion rate is, the better the quality of the landing page. In order to have a high conversion rate, it is important that you’ve got a good handle on landing page optimization.

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Whitepaper: Why Everything You Thought You Knew About Adwords is Wrong
Posted by: Jonathan on Thursday, 22 November 2012

Adwords. It’s the Holy Grail of advertising tools, right? Well, not so fast...

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4 Ways to Make it Easy for Your Customer
Posted by: Anita on Thursday, 22 November 2012

If you have had any first-hand experience in online marketing, you have probably already figured out how hard it is to convert prospects into leads through your website or other existing web infrastructures.

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Creating Compelling Offers 101
Posted by: Joel on Wednesday, 21 November 2012

Coming up with attractive offer on the lead generation pages of your website is actually pretty simple if you take care to follow the basic principles of marketing 101. Knowing what your customer wants, where to find him, and just what call-to-action he will most likely follow through on all play a part in crafting a page that will get actual result. But where to begin? And just what makes a great offer?

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5 Ways You Should be Using Landing Pages for Your Campaign
Posted by: Melissa on Tuesday, 30 October 2012

Landing pages are a marketer’s best friend. They work overtime to bring in users via multiple sources and are a great asset to any campaign. Unfortunately, many businesses fail to reap the benefits however, due either to landing pages that are either overloaded with unnecessary information or thanks to a well-meaning but inexperienced IT department doing a poor job of setting one up.

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PPC 101: The Basics of Pay-Per-Click Advertising
Posted by: Stacy on Monday, 29 October 2012

If you're new to the pay-per-click advertising model, don't be put off by worries of complex analytics. In practice, it's probably easier than you realise.

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