Industry Conversations, Tips & Ideas

Marketing 101: How to A/B Test a Landing Page
Posted by: Estel on Tuesday, 23 July 2013

A/B testing (or split testing) allows you to run simple comparative studies on important landing page elements. This helps you produce alternate designs, text, and presentations and identify which works best on your page. The following are a few of the several important landing page design elements and how to A/B test them.

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What You Should Test On Your Landing Page (Now!)
Posted by: Anita on Wednesday, 17 July 2013

At crucial conversion moments, the right landing page performance matters. When potential opt-in customers are looking around and making decisions, the last thing you want on your landing page is a misplaced call-to-action button or a wrong button copy.

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Key Metrics for Landing Pages
Posted by: Estel on Thursday, 04 July 2013

So you've worked up your grand product launch, built your landing pages using the best design software, and sent out word for the big day. After your startup has kicked off and your analytics programs start getting the numbers from your site’s landing page, how do you actually know that your landing page creation is a success? To determine whether your landing page is hitting all the targets, check it against these three key metrics…

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The Most Important Analytics for Your Landing Page
Posted by: Estel on Thursday, 04 July 2013

An excellent landing page design doesn't just happen to coincide with a kickass product launch. In many cases, a lot of a startup product launch's success rides on the performance of the site's landing page. Using analytics for your site’s landing page can help correct weak points and ensure optimal performance. Here are several areas where an analytics program can help optimize your site's landing pages…

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Ever wonder how some startups can get thousands of users to sign up days before their actual launch? Happily, the answer does not involve wizardry or rocket science. Read on to know the secret behind a kick-ass product launch.

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10 Secrets to PPC Landing Page Success
Posted by: Michalene on Monday, 01 July 2013

Pay per click advertising can be one of the most effective ways for a business to direct traffic to their website. However, grabbing someone’s attention with your ad and then having them click on your link is only the first step in a series of important factors that make up the entire sales funnel. Understanding that sales funnel is the secret to landing page success.

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The Best-Kept Secret to 3 x More Successful Landing Pages
Posted by: Michalene on Monday, 01 July 2013

Did you know that the addition of one simple phrase can increase your landing page conversions by up to three times? Many marketers have the main ingredients in place for a good landing page design, but they fail by over-complicating some things and omitting others. After all, the main goal when it comes to a landing page is conversion. Visitors will arrive on your page, look for more information about your product and then, if all goes well, make a purchase.

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Survey: For Medium-Sized Business, Landing Pages are King
Posted by: Michalene on Monday, 01 July 2013

When Marketing Sherpa recently conducted a survey of medium-sized businesses, they were not surprised to learn that landing pages are king. In fact, unique landing pages were the most widely implemented tactic among most marketers in the companies that Market Sherpa surveyed.

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The Secret to Successful Landing Page Design
Posted by: Kimberly on Wednesday, 12 June 2013

A landing page, also sometimes referred to as a squeeze page or a lead generator page, is a single web page that pops up when a link from a search result, online advertisement or social media is clicked. They are tools used by emarketers to elicit a response, referred to as call to action, from visitors. Often, landing pages can be used to collect contact information, usually email addresses, that can be used in email marketing, to promote particular content—new product, new campaign, or to pique the interest of a visitor to further explore the si

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How to Write a Killer Landing Page CTA
Posted by: Kimberly on Wednesday, 12 June 2013

The CTA is the tipping point that determines whether a casual browser of your landing page will move forward and convert, or whether she will opt out of your offer and “bounce” out of the landing page. It is a crucial element in any landing page. Many emarketers suggest that you spend as much time thinking and testing your CTA as you would in designing the entire page itself.

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Getting Landing Page Fundamentals
Posted by: Kimberly on Wednesday, 12 June 2013

A landing page is where a visitor will “land” after clicking on a link that they found on a search engine results page, an online advertisement or a social media link. While many home pages double as a landing page (a practice that many emarketers believe to be ineffective and unfocused), they are (and should be) different from each other.

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How to Engage Customers with a Landing Page
Posted by: Kimberly on Wednesday, 12 June 2013

You create landing pages for customer conversion—that is, you want them to move from being a casual browser to a paying customer. In other cases when you’re using a for-purpose squeeze page, you want them to sign up for an email marketing campaign or some other specific action. Regardless of your objective, your landing pages must appeal and engage…

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5 Ways to Create Landing Pages That Convert
Posted by: Anita on Wednesday, 12 June 2013

Landing pages are crucial to any ecommerce website. It’s the go-to tool of any e-marketer to elicit action from site visitors. Do you want people to enroll to an email database? Create a landing page!

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4 Things You Should Change About Your Landing Pages
Posted by: Kimberly on Wednesday, 12 June 2013

How successful are your landing pages? Have you converted many of your visitors? Or do you have an inordinately large bounce rate? Perhaps you need to rethink your landing page design. There may be certain elements that you need to tweak to get that desired conversion goal. Not sure how to do it? Ask yourself these four questions…

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Why Your Landing Pages Must be Optimized for Mobile
Posted by: Anupam on Tuesday, 04 June 2013

The number of smartphones sold in the last one year is all the reason you need to get your landing pages optimized for mobiles. The young generation is adept at browsing internet from smartphones or tablets. The market for cell phones that accommodate fast web browsing is growing and it will definitely expand in the future too. If you start optimizing your landing pages for the mobiles then you will be able to capture more customers for your products too…

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Why Your Landing Pages Are Not Converting?
Posted by: Anupam on Tuesday, 04 June 2013

It is definitely frustrating when you do something with lots of expectation and anticipation but get no results. The importance of landing pages has caught your attention and you have tried to use them to generate more qualified leads and better conversion rates but to no avail. Traffic is bouncing, as usual, and the conversion rates have not improved. Don’t blame the landing pages however, rather, blame your faulty landing page optimization strategies...

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Mastering the Perfect PPC Landing Page
Posted by: Anupam on Tuesday, 04 June 2013

Without excellent landing pages, your online marketing strategies are not only incomplete but also ineffective. Most search engines give preference to landing pages, which makes optimization essential, and that’s the reason SEO strategies need to take landing pages into account. You can also build squeeze pages to generate leads for your website.

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Landing pages are all about first impressions. They have come into being just for the sole purpose of making the right first impression on your visitors and keep them from bouncing back from your website to your competitors. There are five different types of landing pages that are being used for online marketing with zest. The click-through landing pages are used for converting your traffic from visitors to buyers by providing them with necessary product and service information. The lead generation landing page is used for getting contact details of

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Landing Pages: Your Marketing Strategy’s Missing Link
Posted by: Anupam on Tuesday, 04 June 2013

First impressions count. We judge and evaluate things on the basis of its first appearance. In the world of web marketing, landing pages are what help people form an opinion of your website and, ultimately, your offer. The main reason behind every web marketing technique is to draw the attention of the potential consumers and keep them hooked to your website. You profit from the online marketing strategies when a substantial percentage of people who visit your website get converted into buyers.

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Easy Ways to Improve Landing Page Conversions
Posted by: Anupam on Tuesday, 04 June 2013

There is nothing more important in a business than sales. All the marketing and advertising is directed towards the simple goal of successfully selling more products or getting more people pay for your services. Ecommerce is nothing different, as here too you need to convert the incoming traffic and get them to take an action that profits you and satisfies the consumer in some way. Landing pages can be the key to high rates of conversion for your online business. Mistakes in making effective landing pages is a reason why the traffic bounces back fro

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10 Genius SEO Tips for Landing Pages
Posted by: Anita on Tuesday, 04 June 2013

Landing pages are a great way of converting incoming traffic to loyal buyers. Your SEO strategies should be directed towards making the landing pages more SEO friendly and optimize them for getting more qualified visitors. Proper use of landing pages can turn your world around.

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5 Kinds of Landing Pages: Which One is Right for You?
Posted by: Anupam on Tuesday, 04 June 2013

Never let your main objective or goal be sidetracked while you are doing online marketing. Your main objective is to capture more consumers and get them to buy your products. Landing pages are useful tools that help you achieve this objective. Generally, when a prospective consumer clicks on the search engine result link, or online advertisement link on some other website, they are directed to your landing pages. Here they get the precise information, which was of interest to them in the first place. Since landing pages are used for a variety of pur

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Landing Page SEO – It’s Easier Than You Think
Posted by: Anita on Wednesday, 08 May 2013

Designing squeeze pages that convert is as much a science as an art. And the point of all this effort? Convincing your prospects to click on a link in response to your call to action. Using the following landing page best practices should give you some insight as to how to go about doing just that when it comes to creating your landing (or squeeze) pages.

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The Secret to Great Landing Pages? Keep it Simple!
Posted by: Anita on Wednesday, 08 May 2013

Attracting prospects to your landing pages, or squeeze pages as they are sometimes called, is the start of your campaign, not the end of it. Once visitors have arrived, the battle to keep their interest and drive that interest into successful conversions begins. That being said, this doesn’t mean that you should overly complicate the process; there’s no need to write a lengthy thesis on the benefits of your products on your landing pages; keep it simple and follow the guidelines listed below to stay focused and develop squeeze pages that sell.

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The Definitive Guide to Perfect Landing Pages
Posted by: Anita on Wednesday, 08 May 2013

While coming up with the perfect landing page design may seem impossible, striving to do so is well worth the time, especially given the payback you are likely to receive in the form of higher conversion rates. So how should you go about designing such a page, assuming that the perfect landing page actually exists?

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Making Landing Pages That Really Convert Your PPC Traffic
Posted by: Anita on Wednesday, 08 May 2013

Launching a pay per click (PPC) campaign can be a good way to draw traffic to your site and increase sales of your goods and services. To make sure that you aren’t squandering resources however, it’s important that you direct your PPC traffic to squeeze pages that convert, whether you are creating them yourself or using landing page design software.

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5 Habits of Highly Effective Landing Pages
Posted by: Anita on Wednesday, 08 May 2013

Rather than sending prospects from your internet marketing and offline campaigns directly to your website, where they can become lost amidst a wealth of information, diluting the effect of your campaign, sending them to a landing page focused solely on the product or services you are offering is the current standard for landing page design best practices. Below are 5 guidelines for getting the most out of your landing pages and driving increased conversions.

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Landing Page Design Principles That Sell
Posted by: Anita on Wednesday, 08 May 2013

Getting potential customers to click on your landing pages is only half the battle. If they arrive on the page only to find a confusing mishmash of images and text, chances are they won’t be clicking on your call-to-action button. Follow landing page design best practices to maximize your chances of improving your landing page conversion rate. Some tips along these lines are listed below.

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7 Secrets of Successful Landing Pages
Posted by: Anita on Wednesday, 08 May 2013

Directing prospects who’ve clicked on your ads to your home page has long been found to be less successful than sending them to squeeze pages, as landing pages are also known, which haves been optimized to close the deal. However, designing your landing pages so that they increase your conversions is not a simple task. Below are some of the methods that can help improve your landing pages and increase conversions as a result.

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3 Expert Landing Pages Tips
Posted by: Murray on Wednesday, 08 May 2013

When using landing pages (or squeeze pages, as they are sometimes called) it is best to keep them focused, and make sure your call to action is not hard to find. But there’s more to it than that. Below are three expert level tips to help you go beyond the basics when it comes to landing page optimization.

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Making Your Landing Pages Work for Mobile
Posted by: Murray on Friday, 03 May 2013

Coming up with strong landing pages for standard screens is hard enough, but working with the limited real estate of a 4.5-inch smartphone screen is a challenge no one likes to face. But with the explosion in smartphones and mobile computing in the last few years, designing landing pages that are optimized for mobile devices has become a necessity. What do you need to do to up your mobile landing page quality score?

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Yes, There is Such a Thing as a Perfect Landing Page
Posted by: Murray on Friday, 03 May 2013

Marketers, rejoice! After extensive testing in a government laboratory, the perfect landing page has been found! Well, not exactly, but we’ve isolated some landing page design best practices below to help you maximize conversions on all of your landing pages.

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Your Landing Pages are Horrible. Here’s Why.
Posted by: Murray on Thursday, 02 May 2013

At the risk of sounding harsh, I’m going to bet that your landing pages – if you have them at all – are awful. This is often one of the last things that marketers think about, and it shows in the results. You have a good email marketing campaign, or effective social channels that bring in visitors, but bringing them in is only half the battle. Many marketers spend a lot of energy attracting customers without thinking about what they’ll do when they reach the website. That’s where landing page conversion comes in.

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The Only 5 Things You Have to Know About Building Landing Pages
Posted by: Murray on Thursday, 02 May 2013

Landing pages are a relative simple, yet often overlooked, portion of an inbound marketing campaign. After all, coming up with good products, great email campaigns, and strong social media accounts is far more difficult than designing a few lead generation landing pages. But this is exactly why landing pages are often the worst parts of marketing campaigns – nobody thinks twice about where they’re sending page visitors. Here are the five things you need to know about squeeze pages that sell.

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Mastering Conversion on Your Landing Pages
Posted by: Murray on Thursday, 02 May 2013

Landing pages are one of the most important – and often the most overlooked – elements of an effective marketing campaign. Most business owners and marketers understandably focus on the “big picture” items. Products, email and traditional marketing campaigns, and social media often overwhelm landing pages in the chain of priority. But a good landing page can pay huge dividends with relatively little resources investment, so taking a hard look at your is a good way to squeeze revenue growth when you’ve seemingly topped out your other market

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How to Turn Around an Unsuccessful Landing Page
Posted by: Murray on Thursday, 02 May 2013

I get a lot of questions from marketers, but one of the most common is “How do I get customers to convert once I’ve brought them to my site?” This is a thorny problem for a lot of people, and despite great email, social, or content marketing campaigns, many marketers simply can’t close the deal once they’ve attracted a visitor to their website. Whether you’re looking for a sale or just a newsletter signup, squeeze pages that convert can make all the difference to your bottom line. Here are a few tips that I’ve used to make sure that my

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How to Create a Landing Page that Actually Converts
Posted by: Murray on Thursday, 02 May 2013

If you’ve gone to the trouble of designing a strong inbound marketing campaign, complete with email, social media, and content marketing strategies that bring people to your website, you’ve likely realized the importance of a strong landing page. After all, if you’ve invested the time and energy of your staff into creating strong content, the last thing you want to do is confuse your visitors by bringing them to your homepage or an unfocused landing page.

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5 Things Ruining Your Landing Page Conversions
Posted by: Murray on Wednesday, 01 May 2013

Landing pages are a tricky part of any marketing plan. Most marketers spend a lot of time worrying about their search rankings, email marketing campaigns, and social media presences without thinking a lot about landing pages. But once you’ve gotten a user to your website, the battle has just begun. Here are five things you’re currently doing wrong – and five landing page best practices to help fix them.

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The Secret to Killer Landing Page Headlines
Posted by: Michalene on Tuesday, 23 April 2013

When a visitor hits your landing page, you want to grab their attention instantly with a killer headline. Many people attempt to create exciting headlines, but fail miserably. This is because they do not stick to the rules of creating headlines that will grab the visitor and draw them into your page. Good squeeze pages that sell have great headlines.

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The Basics of Brilliant Landing Pages
Posted by: Michalene on Tuesday, 23 April 2013

You only get about 5 seconds to make a first impression with your landing page, so you want to ensure that you create the best page possible. Building a landing page does not have to be difficult, but people seem to lose sight of the purpose of a landing page when they start to build it. There are some basics that everyone should follow when they start to create a landing page.

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Landing Page Metrics the Experts Use
Posted by: Michalene on Tuesday, 23 April 2013

Creating a landing page is one thing, but building squeeze pages that sell is the challenge for business. There are certain metrics that can be analyzed with your landing page, and in order to be able to do that, you will need to install a good analytics program so that you can review your results. This sort of data should be analyzed from the very first day that your page is uploaded.

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How to Improve Your Landing Page Conversion Rate
Posted by: Anita on Tuesday, 23 April 2013

Your landing page is your one and only chance to make an impression on people. Squeeze pages that sell are ones that have all the elements of a perfect landing page, including relevant content, eye catching headlines, interesting pictures and videos. If you don’t capture the interest of your visitors, they will not stick around. From the moment that your page is launched, you should continually be checking your analytics to determine where changes can be made. Making certain changes to your landing page can increase your conversion rate.

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8 Things Every Good Landing Page Has
Posted by: Michalene on Tuesday, 23 April 2013

Building a landing page takes a good solid knowledge of landing page best practices. When you have a good understanding of how all of the elements of a good landing page should be presented, then you have a good chance of creating a landing page that will convert your visitors into customers.

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How to Lower Your Landing Page’s Bounce Rate
Posted by: Syed on Tuesday, 09 April 2013

If your landing page has a very high bounce rate, it is definitely alarming for your business. A high bounce rate means that your targeted audience bounces off right after visiting your landing page. As a result, landing page conversion rate goes down too and it directly affects the business.

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How to Design a Squeeze Page
Posted by: Syed on Tuesday, 09 April 2013

Squeeze pages are currently very popular in the online marketing world. Simply put, squeeze pages are used to ‘squeeze’ information out of a webpage’s visitors. A squeeze page is a simple page that asks for only necessary information, mainly an email address. In return, visitors are rewarded with free content of any type relevant to a particular business. For example, vendors offer free reports, video, newsletters, or e-books in return for a visitor’s information.

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4 Ways to Make Your Landing Pages Better
Posted by: Syed on Tuesday, 09 April 2013

Landing pages play a vital role in the success of any business. However, no one can design the perfect landing page in the first attempt. To be honest, it is all about trial and error. There is no perfect way of designing a landing page. It is more about what works best for you. That is why; you have to keep optimizing your landing page in order to achieve better results.

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4 Ways to Improve Your Landing Page Conversion Rate
Posted by: Syed on Tuesday, 09 April 2013

Even if you have a powerful marketing campaign for your business, you can never take a landing page for granted. No matter how many visitors your marketing campaign brings, if they do not accept your offer, all the effort is almost wasted. Therefore, along with an effective marketing campaign, a high landing page conversion rate is also required to run a business successfully. Similarly, you must be looking for consistent landing page optimization in order to achieve your desired results.

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4 Critical Facets of a Good Landing Page
Posted by: Syed on Tuesday, 09 April 2013

Most of the people make several basic mistakes when designing a landing page. These mistakes may not seem like a big deal, but they can seriously disturb your conversion rate in the long run. To be honest, designing a landing page is an art. You have to keep all the elements of a landing page just about perfect, because even the slightest inconsistency can drive your visitors away.

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Optimizing Landing Pages for Mobile
Posted by: Vikki on Monday, 25 March 2013

Optimizing a lead generation page design can be a whole different story for mobile viewing. Mobile pages have a limited space to them, making it all the more difficult to get the message of your landing pages across. However, smart phones have taken the world by storm, making it a necessary evil to design pages optimized for mobile audiences. By keeping these few concepts to mind, you will be well on your way to captivating all of your viewers, both mobile and otherwise.

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6 Key Ways to Improve Your Landing Pages
Posted by: Vikki on Monday, 25 March 2013

The best lead generation landing pages are those that always keep up with the times. Great landing pages designers know that constant improvement and being updated can rake in more conversions over time. If you’re looking to give your simple landing pages a little added pizzazz, or completely overhaul your old and tired landing pages, then these six steps can help you give an entirely new and improved feel to your landing pages.

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Anatomy 101: Building the Perfect Landing Page
Posted by: Vikki on Monday, 25 March 2013

Good squeeze pages may not look like a lot at first. Dissecting the different aspects there is to a landing page, however, will surely make you think otherwise. There is more to a landing page than just a pretty layout, a few words and images, and a visible CTA. In designing landing pages, you have to be able to point out which elements are key to conversion, and which elements are nothing more than eye candy. Ultimately, knowing this can drive the difference between a cluttered and basically useless landing page and one that is visually appealing a

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Landing Pages for Dummies
Posted by: Vikki on Monday, 25 March 2013

Designing a landing pages template can sometimes seem not worth the trouble it causes. For beginners, especially, the whole roller coaster ride that is designing effective landing pages can be a bit too much to take at first. One good way of overcoming this obstacle is by taking on just a few things at a time. Knowing a few key aspects to an effective landing page can be a good steppingstone for beginners. From there, additional techniques can be added with little to no difficulty.

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How to Use Images to Optimize Your Landing Pages
Posted by: Vikki on Monday, 25 March 2013

A picture paints a thousand words, and in optimizing landing page conversion, those thousand words can spell the difference between a click on your CTA and a click on the close window button. Knowing how to take these added “thousand words” to make your landing pages work their best for you is a definite must – especially when you’re considering making money out of your landing pages and maximizing the audience your landing pages get read by.

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Why You Should Be Split-testing Your Landing Pages
Posted by: Syed on Monday, 18 March 2013

The best way to optimize any landing page and improve the conversation rate is to test it comprehensively. No matter what techniques or strategies you choose, you must test them one by one. There is no magic formula that can calculate the exact number of optimizations for optimizing your page.

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The 4 Most Important Parts of Any Landing Page
Posted by: Anita on Monday, 18 March 2013

Every online business owner understands the importance of a landing page. It is a page that can be the decisive factor for your success or failure. If you have created an effective landing page, your sales will improve instantly. Meanwhile, a badly created landing page can simply destroy your whole business. This critical nature makes it a very delicate job. Nevertheless, creating a landing page may be difficult, but it is not impossible. All you need to have is the right set of skills and appropriate knowledge.

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How to Improve Conversions on ANY Landing Page
Posted by: Syed on Monday, 18 March 2013

Creating a landing page is easy, but creating a landing page that produces a high conversion rate requires a lot of time, effort and planning. However, there are several experienced people who have spent years in designing squeeze pages for different organizations. Such people can always be a huge asset and inspiration for the beginners.

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12 Principles of a Perfect Landing Page
Posted by: Vikki on Monday, 11 March 2013

As short as an ideal landing page may be, there are still so many details that you should keep in mind when designing for a maximized landing page quality score. When aiming to make the perfect landing page, knowing which principles work is essential to keeping your landing page on top of the online marketing food chain.

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Refresh Your Out-Dated Landing Pages in 5 Easy Steps
Posted by: Vikki on Monday, 11 March 2013

Given enough time, all squeeze pages websites will eventually become outdated. This can be rather frustrating, especially when you have spent so much time and resource on these pages. You could choose to keep them as they are, which is less than ideal as outdated designs rarely get you the sales you want. You can also choose to spend just a little bit more of your time in order to make them as relevant as they were the first time they were put up. This is a much better option, as all it really takes is but 5 easy steps.

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Using Images to Super-Charge Your Landing Pages
Posted by: Vikki on Monday, 11 March 2013

Never underestimate the importance of images in increasing your landing page conversion. Use them in the wrong way, and you risk losing possibly all of the conversions that could have been. Take the time to choose the right kind of images and placing them right where they need to be, however, and you give your landing pages a good fighting chance to get you only the best conversion rates for your campaign.

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4 Common Sense Landing Page Principles
Posted by: Vikki on Monday, 11 March 2013

The best lead generation pages adhere to certain principles that keep subscribers informed and interested. These landing pages also get to convert this interest into an inclination to purchase. In the world of online marketing, too many points of wisdom are being shared in terms of how to make the best landing pages for any campaign. However, adhering to these basic principles is all that you really need to get started on your own successful mass email campaign.

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3 Expert Tweaks for Your Landing Pages
Posted by: Vikki on Monday, 11 March 2013

A good lead generation page design is one that not only looks nice: it has to have all the necessary elements of a landing page neatly tied together. Great landing pages, however, take these necessary design elements to a different level. At the very least, great and effective landing pages are those that are simple, able to sustain the attention of their readers, and manage to direct a reader’s focus exactly where it is needed. With these following tweaks, taking your landing pages from good to great will be done in no time.

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A Refresher Course for Landing Page Masters
Posted by: Joel on Wednesday, 06 March 2013

Now that you’ve acquired the best landing page software out there and identified the product and target audience for your marketing campaign, it’s time for a refresher course on exactly what landing pages are and how to make the most of them.

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Identifying Landing Page Hotspots
Posted by: Marta on Wednesday, 06 March 2013

Directing traffic to your landing page is important without a doubt. But just as important is landing page optimization, designing a page to make the most out of each visit a guest makes. Doing this effectively requires identifying landing page hotspots -those features of your landing page which are most likely to engage a visitor’s interest and attention. Listed below are four hotspots which deserve a place in your landing page design toolbox.

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How to Capture Leads With Your Landing Page
Posted by: Anita on Wednesday, 06 March 2013

If you are a landing page creator, the ultimate aim of your efforts is to capture leads by motivating prospects to provide their contact information after visiting your page. While this seems straightforward enough, it can be easier said than done. A poorly designed landing page can result in a dramatic drop-off in conversion rates, and cripple an otherwise well thought-out marketing campaign. Use the 4 principles of landing page construction listed below to help optimize your results and improve your chances of capturing leads.

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The 3 Most Important Elements of a Landing Page
Posted by: Jules on Wednesday, 06 March 2013

To create the best lead generation landing pages for a marketing campaign, it is crucial to focus on those elements of the page that are most likely to produce the desired response from consumers. If motivating prospects to provide information that allows you to keep in contact with them and provide information and sales offers relating to your products is the goal, effectively utilizing the 3 elements listed below should be part of your landing pages design skillset.

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3 Landing Page Headlines You Have to Try
Posted by: Anita on Tuesday, 05 March 2013

Every landing pages template worth its salt preaches the importance of using compelling landing page headlines, but devising a headline that simultaneously gets your message across and drives conversion rates is easier said than done. To improve your landing page quality score, consider using the 3 landing page headline guidelines below when writing your headlines.

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Livepages Whitepaper - Optimizing Landing Pages for mCommerce
Posted by: Jonathan on Wednesday, 27 February 2013

Like it or not, for better or worse, the online environment is changing. And nowhere is it changing more rapidly than online sales. No sooner had most us got a handle on eCommerce than a new term entered the vernacular, representing a new territory for online marketers to contend with: mCommerce. So what does this mean for you landing pages? Find out inside…

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5 Ways to Build a Landing Page that Works
Posted by: Anita on Tuesday, 26 February 2013

Landing page conversion is something that looks easy on paper, but ask anyone who is in the role of online marketer and you’ll know that’s it’s sometimes easier said than done. And considering how landing pages play an instrumental role in your content marketing efforts, it is imperative that you excel in the skills that eventually determine the difference between success and failure. To help you with this sometimes daunting task, we have come up with the following guide to ultimate landing page conversion…

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12 Ways to an Awesome Landing Page (That You’ve Never Heard Of)
Posted by: Rosario on Tuesday, 26 February 2013

We have already covered a lot on how you can easily and efficiently optimize your landing pages with quality content, attractive headlines and other essential components. But as you know, all those tactics may not always suffice to help you accomplish your long and short term business objectives — especially in today’s cut throat competitive market. Therefore we have come up with 13 more ways to an awesome landing page that you may not have heard before.

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10 Landing Page Tricks That Will Supercharge Your Conversions
Posted by: Marta on Monday, 25 February 2013

When it comes to online marketing, there is nothing more satisfying to a marketer than to have a successful conversion. And in an era when content marketing is ruling virtually everywhere, it is imperative that all online marketers give special attention to how they optimize their landing pages for maximum conversion. To help you with the task, we have come up with the following 10 landing page tricks that will supercharge your conversions.

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5 Tips for Killer Landing Pages
Posted by: Joel on Monday, 25 February 2013

It is often seen that online marketers have a high degree of confidence when it comes to the question of driving traffic to their business websites. However, the real problem arises when you need to convert that traffic into, let’s say, paying customers. That’s where great landing pages come into play. Yes - landing pages are instrumental in converting your website traffic into paying customers. Here’s a few tips and tricks for how you can go about producing a killer landing page.

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Improve Your Landing Page Conversions in 10 Easy Steps
Posted by: Vikki on Friday, 22 February 2013

Squeeze pages that convert are those that emphasize the advantages of their offers by being straight-to-the-point, visually attractive, trustworthy, and distraction-free. Landing pages that fail on one or more of these characteristics are prone to losing potential conversions. In order to maximize on these conversions, certain elements of your landing page have to be thoroughly optimized via the following steps.

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5 Basic Steps to a Better Landing Page
Posted by: Vikki on Friday, 22 February 2013

Good lead generation landing pages are those that have simple, eye-catching, and relevant page elements. All it takes to have a BETTER landing page, however, is taking these characteristics up a notch or two. By taking the following steps into consideration, you could be well on your way to better conversion rates as well.

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7 Steps to More Effective Landing Pages
Posted by: Vikki on Friday, 22 February 2013

A landing page is only as effective as its elements. Maximizing the benefits associated with these elements by adequately and properly employing them is key to landing page optimization. With these 7 steps, you can take your landing pages from being just average to being fully effective.

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How to Add Social Media Buttons to Your Landing Pages
Posted by: Vikki on Friday, 22 February 2013

What good is your perfect lead generation page design if it doesn’t get you the right amount of leads you have been hoping for? The reality is that most of the visitors of your site just cannot give you what exactly you are asking of them. They, however, may have people from their networks who CAN and WILL give you the leads you need – that is if you can reach them. In this case, there’s no media like social that can help you achieve this wider range of audience.

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Using Images to Optimize Your Landing Pages
Posted by: Vikki on Friday, 22 February 2013

Humans are visual creatures. As with all senses, the human sight has a systemic way of transmitting messages to the brain. A perfect landing page example takes these factors into consideration by striking the perfect balance among certain imagery elements. In order to do that, one has to understand how certain design components influence and direct the human eye and mind.

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Making a Mobile-Friendly Landing Page
Posted by: Anita on Thursday, 14 February 2013

With soaring usage of smartphones and tablet computers to access the Web, it has become imperative for all online marketers today to revamp their landing pages to sync with the technological benchmarks of new-generation mobile devices. Making your website and landing pages fit for mobile devices however is not merely about making them fit smaller screens. In fact, you need to accomplish a lot more than that before you’re finally able to roll out a highly effective mobile friendly page.

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5 Key Elements of an Awesome Landing Page
Posted by: Jules on Wednesday, 13 February 2013

For any business emphasizing content marketing, a lot depends upon their ability to create high quality landing pages – ones that eventually serve as perfect lead generation platforms. However, producing an awesome-quality landing page is not as simple as an inexperienced reader might believe. It is a serious task for serious people.

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How to Re-engage a Failed Conversion
Posted by: Anita on Wednesday, 13 February 2013

Regardless of your experience and exposure in the realm of online marketing, a failed conversion attempt always hurts. Rightly so — after all, time, money and effort are spent on it, only to see it disappearing going in vain. But is it really over? Based on our experience and the input from prominent marketing experts, re-engaging a failed conversion is no longer as big a deal as it used to be. Here’s how you chase those more elusive sales…

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How to Create Great Landing Pages
Posted by: Rosario on Wednesday, 13 February 2013

No matter how heavily you rely upon your Web 2.0 marketing strategies, an official business website always comprises the backbone of your overall marketing endeavors. And when it comes to a business website, nothing really matters as much as the landing pages where the average internet user is redirected to by a search engine or PPC ad. Creating great landing pages is essential for charming the website visitors into responding to your call-to-action.

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7 Things to Check Before You Launch Your Landing Page
Posted by: Joel on Tuesday, 12 February 2013

Launching adequate category-specific landing pages is always a big step towards making the best out of your content marketing strategies. However, just like with all your other online marketing tactics, you must make sure to double check various key factors associated with landing pages before you launch them.

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Why Landing Pages are so Important
Posted by: Anita on Tuesday, 29 January 2013

Online marketing is growing at a rapid pace these days and virtually every big or small business across the world is trying hard to exploit its rich offerings in one way or another. With such tremendous growth of these new-generation marketing tactics, landing pages have evolved as one of the most powerful weapon online marketers have at their disposal.

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The 10 Commandments of Good Landing Pages
Posted by: Joel on Tuesday, 29 January 2013

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4 Tips for Better Landing Pages
Posted by: Rosario on Thursday, 24 January 2013

Every online marketing professional should know that landing pages — alongside the lead capture forms that they come equipped with — are two of the most critical elements in your overall lead generation strategy. Without both these elements, it would be pretty tough for online marketers to go about their ultimate objective of lead conversion.

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5 Key Landing Pages Strategies
Posted by: Jane on Thursday, 24 January 2013

Regardless of your size or stature in the market, landing pages hold the key for your inbound marketing strategies success. In fact, landing pages are important for multiple forms of marketing, including SEO marketing, email marketing, press releases etc. Thus, it is of absolute importance that you can come up with a comprehensive landing page strategy — one that will help your online marketing efforts in every possible way.

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3 Ways to Increase Landing Page Conversions
Posted by: Rosario on Thursday, 24 January 2013

The role of a landing page is critical when it comes to getting the most out of your inbound marketing efforts. Without landing pages, it would have been monster of a task for inbound marketers to capture leads in any effective way. When creating a new landing page one should always be focused at how to optimize the page so as to attract the most leads with littlest amount of friction possible.

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One of the most powerful elements of mass marketing software is the power to automate actions based on other actions. For landing pages, automated emails provide a great way for marketers to push targeted messages out to customers based on triggered message generated by the users themselves.

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Think You Don’t Need Landing Pages? Think again!
Posted by: Marta on Friday, 18 January 2013

A landing page can be best defined as that particular page (or group of pages) on your website where a visitor would usually end up from an SERP and then be urged to perform one specific task (such as signing up a subscription form). Landing pages have become one of the most powerful weapons in the arsenal of marketers to capture leads. If, for some unfathomable reason, you were thinking that landing pages were of no practical value, to rid of that misconception, we have highlighted the following four benefits of having landing pages on your web

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Generating Leads with Your Landing Page
Posted by: Jane on Wednesday, 16 January 2013

One of the most interesting aspects about inbound marketing is that the content you deploy continues paying dividends all along — even long after it was first uploaded. This tendency includes the content of your average landing pages too. When it comes to deriving the desired lead generation benefits from your SEO efforts, the potential of landing pages is truly unprecedented, provided you plan thoroughly and execute adequately.

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Creating Email Subscribers with Landing Pages
Posted by: Anita on Wednesday, 16 January 2013

A quality landing page has the capability to play an instrumental role in helping you build a comprehensive email list with minimal effort. To make that happen however, you have to lay out some well-defined strategies and then execute them properly.

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5 Elements That Make Up a Brilliant Landing Page
Posted by: Marta on Tuesday, 15 January 2013

Having an attractive, relevant and well-executed landing page is one of the most critical requirements for any online marketing strategy to succeed. Luckily for you, there are a number of ways to come up with brilliant landing pages — all with their unique advantages. Here. We list five such essential elements that can help you to create brilliant landing pages that achieve maximum results.

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3 Landing Page No-No’s You Must Know
Posted by: Jules on Tuesday, 15 January 2013

We’ve have already covered a few of the essential landing page TO-DO’s on this blog, but now it’s time to cover the opposite — check out the following 3 NO-NO’s that can seriously affect the quality of your landing pages.

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What Makes a Successful Landing Page?
Posted by: Rosario on Thursday, 10 January 2013

As you perhaps already know, landing pages serve your website as a virtual broker that encourages exchange of information between you and your target customers. It’s imperative therefore that you make them flawlessly brilliant so as to win the trust and loyalty of your target customers. Here are a few tips and tricks to crafting a successful landing page…

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How to Write Winning Landing Pages
Posted by: Jane on Tuesday, 08 January 2013

It won’t be an exaggeration if we say it outright: landing pages as the most important parts of a business website. After all, a great majority of your incoming traffic — the ones redirected from blogs managed by you, or from your social media fan pages etc. — will enter your website via these landing pages only. And that’s precisely why you should be extra diligent when crafting a landing page.

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5 Landing Page Tips
Posted by: Anita on Thursday, 03 January 2013

There is no denying the fact that landing pages are one of the most critical aspects of any online marketing strategy. There are, in fact, a number of brilliant landing page approaches that successful online marketers use. A few amongst those handy tactics have been illustrated below…

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The Secret to Great Landing Pages
Posted by: Jules on Friday, 28 December 2012

So, you have successfully built a professional business, and are now looking for efficient ways to attract internet traffic and then persuade them to follow your call-to-action? Well, in that case, nothing can help you better than a well-defined landing page optimization strategy. Here are a few essential tips about how to go about building a great landing page for your online presence…

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Landing Pages — Why More is Better (A Lot Better)
Posted by: Jules on Friday, 28 December 2012

First things first — It’s not just an issue of strategy. The more landing pages you have on your site, the better for you in the long run. Here’s why…

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Landing Page Mistakes that are Fatal to Your Campaigns
Posted by: Marta on Thursday, 27 December 2012

A great landing page is the most powerful weapon in your marketing arsenal that can help you convert visitors into prospects with the utmost efficiency. A strategically planned and beautifully crafted landing page can make a world of difference to your ability to convert incoming traffic into email subscribers whom you can then sell your products and services again and again. It’s in your business’ greater interest to identify the following commonly made landing page mistakes committed by marketers and avoid them at all costs…

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How to Make Your Landing Pages User-Friendly
Posted by: Jules on Thursday, 27 December 2012

While crafting a new landing page, there are usually a ton of question that strike the minds of the marketing professionals associated with the project. Questions like: “Who’s really visiting our website and how often they are abandoning the landing page forms? How can we lower our bounce rate?”

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5 Landing Page Tips That Work
Posted by: Sonia on Thursday, 27 December 2012

It hardly needs to be said again, but for every new offer, you must come up with a new landing page too — one which is adequately designed and configured in every possible way to serve as a great lead generation tool. The following are a brief rundown of five essential landing page tips that can make a world of difference to your current lead-conversion rate.

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Free Whitepaper: 101 Best Practices for Landing Pages
Posted by: Jonathan on Friday, 21 December 2012

When it comes to online marketing there are few better platforms than the landing page. After all, landing pages allow marketers to target relevant traffic and push it down the sales pipeline in a quicker and more measurable way than almost any other method. So just what does make for a great landing page? What are the common pitfalls that get in the way of a successful sale? And what are the best practice principles that turn traffic into real conversion? Read on to find out…

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The Key to Getting Traffic to Your Landing Page
Posted by: Rosario on Thursday, 20 December 2012

As an online marketing professional, you can push your campaigns just as far as your landing pages take them. Creating a smart, attractive landing page with relevant and compelling copy is vital to the success of your individual campaigns, but it is unlikely to earn you leads at the desired level unless more and more traffic flows into your website.

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Landing Page Best Practice
Posted by: Marta on Tuesday, 18 December 2012

The rules of landing page optimization are pretty simple and can be easily mastered if we follow certain basic rules and guidelines. The key here is to understand that the core objective of a landing page, no matter what type of website it is serving, is to convert prospects into leads.

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How to Write Killer Landing Page Copy
Posted by: Jane on Tuesday, 18 December 2012

Ex Microsoft CEO Bill Gates once stated that “content is king”. More than a decade and a half has gone by since the Windows maker came up with that statement, but the value of what he had said has not changed one bit in all these years. No matter what website you are running, content is the most important factor that can make the difference between success and failure.

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Building Landing Pages That Work
Posted by: Marta on Tuesday, 18 December 2012

If you have been following us for the past few weeks, you have already gained a fair amount of idea how easy it is to optimize and turn a landing page into a perfect lead generation page. Today, let’s take a closer look at some of the important elements that your landing page should feature for optimum performance.

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Even though content creation is often thought of as an exercise in keyword jamming or a sort of non-email version of spamming, successful content creators know just what’s possible from a single, well-produced piece of writing. Well-written content has the ability to go viral, or to influence highly targeted, highly desirable market segments, all with just a few days, or even just a few hours’, work.

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5 Reasons You Need Landing Pages
Posted by: Anita on Friday, 14 December 2012

In its simplest form, a landing page can best be defined as the tactic used by online marketers to get their prospects to “land” on a particular web page that asks them to perform one specific action. With the rapid expansion of online marketing, landing pages have become an integral element in the marketing toolbox of all sorts of business, including small-scale brick and mortar stores. Here are five good reasons why it is important to have landing pages on your website.

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Setting up Your Landing Pages for Christmas
Posted by: Rosario on Monday, 10 December 2012

Christmas time is the best time for any eCommerce site when it comes to boosting their conversion rates as well as sales figures. In fact, for many eCommerce merchants, over 50 percent of their yearly revenues are collected during the festive season and Christmas alone, which is a pretty good reason in itself why you need to revamp your marketing tactics during this period — the goal is simple here, to make the best out of the ever expanding empire of eCommerce.

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Landing Page Metrics You Should Be Tracking
Posted by: Marta on Monday, 10 December 2012

Any marketing content creator is usually backed by a wide range of potential content assets that they can use however they want. However, be it writing a blog post, drafting an ebook or working out a webinar, they usually have different objectives in mind when it comes to content creation. And needless to say, just like any given content asset could be linked with a specific goal, they all have to be evaluated by unique metrics.

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Landing Page Principles
Posted by: Anita on Monday, 10 December 2012

Too often we see online marketers coming across situations wherein they are forced to spend a big chunk of their hard earned cash on PRC campaigns, but without gaining any substantial benefit in return. Worse still, some of them are even happy with their seemingly impressive click through rates, without realizing that they are spending way too much for mediocre results.

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Convert the Masses (with Landing Page Best Practice)
Posted by: Marta on Friday, 07 December 2012

The rules that govern landing page best practices are pretty simple, and can be implemented pretty easily once you get a hold of them. The ultimate objective behind any landing page is to convert prospects into leads, and to accomplish that you must stick to these rules.

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3 Landing Page Rules You Can’t Afford to Forget
Posted by: Sonia on Tuesday, 04 December 2012

If your existing online marketing campaigns are not yielding the desired results, don’t just put the blame on your banner, paid search ad, retargeted display or email messages. Instead, begin your evaluation by analysing things at your own end.

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What Your Landing Page Form Should Contain
Posted by: Rosario on Monday, 03 December 2012

What are you trying to get from your landing page? Do you want the user to subscribe to your newsletters? Purchase goods? Sign up for a new service? Well all this is possible if you include the right elements on your landing page, and that usually means some kind of form. So what are the factors that make a perfect landing page form?

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SEO for Your Thank You Pages
Posted by: Rosario on Thursday, 29 November 2012

A thank you page can be defined as one that appears immediately after a user has submitted a form or order online. A thank you page is typically used to provide the download link to a freebie or a newly purchased product upon the submission of a form on the landing page.

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Is Google Adwords Worth It?
Posted by: Marta on Thursday, 29 November 2012

It’s a common question: “does Google AdWords work live up to expectations?” Some argue that since they have never clicked on a sponsored link, that must mean nobody clicks on these links at all, right?

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How to Create Brilliant Landing Pages
Posted by: Rosario on Monday, 26 November 2012

The quality of a landing page can be measured by conversion-rate, which stands for how frequently users perform certain pre-specified actions after reaching that page. The higher the conversion rate is, the better the quality of the landing page. In order to have a high conversion rate, it is important that you’ve got a good handle on landing page optimization.

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The Key to Great Lead Capture Forms
Posted by: Marta on Friday, 23 November 2012

Let’s admit it, while designing landing pages for our business sites, most of us usually underestimate the significance of having a well-designed lead capture form. Needless to say, such an attitude can hinder conversion rates in the short term and the growth of a business in the long run…

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Testing Your Call-to-action Button
Posted by: Rosario on Friday, 23 November 2012

Noticed a recent drop off in conversions? Maybe you’ve forgotten the Golden Rule: Always be testing. Believe it or not, it’s important that you regularly conduct tests of your call to action buttons to check whether or not they are performing their primary duty properly - which is to get the visitors to your site to do something — download content, request for more information or add a product to online shopping cart and so on. But there’s more to it than just checking they go ‘click’.

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Whitepaper: Why Everything You Thought You Knew About Adwords is Wrong
Posted by: Jonathan on Thursday, 22 November 2012

Adwords. It’s the Holy Grail of advertising tools, right? Well, not so fast...

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4 Ways to Make it Easy for Your Customer
Posted by: Anita on Thursday, 22 November 2012

If you have had any first-hand experience in online marketing, you have probably already figured out how hard it is to convert prospects into leads through your website or other existing web infrastructures.

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Creating Compelling Offers 101
Posted by: Joel on Wednesday, 21 November 2012

Coming up with attractive offer on the lead generation pages of your website is actually pretty simple if you take care to follow the basic principles of marketing 101. Knowing what your customer wants, where to find him, and just what call-to-action he will most likely follow through on all play a part in crafting a page that will get actual result. But where to begin? And just what makes a great offer?

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Building Your Email List with a Great Landing Page
Posted by: Sonia on Tuesday, 20 November 2012

The primary objective of your website’s landing page is to demonstrate the essential benefits of your product or service then compel the audience to take certain actions, such as making a purchase, signing up for an email exercise or filling up a feedback form. So what's the problem?

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Crafting the Perfect Call-to-Action
Posted by: Jaclyn on Monday, 12 November 2012

One of the most important pieces of any successful landing page is the call-to-action. Crafting the perfect call-to-action can be the difference between the success or the failure of your business, and by reading this article, you’ll be able to discover how you can create the perfect appeal that gets results.

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Landing Page Essentials
Posted by: Melissa on Thursday, 08 November 2012

Landing pages can seem confusing to the uninitiated, but getting the maximum conversion from this powerful tool is easier than you might imagine. For all the bells and whistles you could put on your pages, simple is definitely best, so here’s a guide to the bare minimum for a landing page (to provoke maximum response).

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The Ingredients of a Great Landing Page
Posted by: Melissa on Thursday, 08 November 2012

Tech savvy web designers may like to build their landing pages themselves; for the rest of us, there are excellent companies specializing in lead generation page design templates, that make it easy for the inexperienced. Either way, here are the principles you should follow…

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Landing Page Optimization in a Nutshell
Posted by: Melissa on Wednesday, 07 November 2012

A business website’s homepage is usually designed to be a fairly general affair, not tailored for a particular audience, but helpful as a takeoff point for visitors to other parts of the site. If, however, you want to get the attention of a particular audience as part of your marketing strategy, you would be wise to incorporate landing pages into your plans. Rather than sending traffic to your broadly defined homepage, send them to a page targeted specifically to your campaign, and ask them to do one thing, immediately.

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Landing Page Conversion 101
Posted by: Melissa on Wednesday, 07 November 2012

Conversion is the most important aspect of marketing a product on a website. In order to persuade visitors coming to your website to take the desired action — be it signing up for a newsletter, downloading a trial version of your product or making a purchase outright — you need to take some time and consider what you need to do to optimize your landing page.

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Building the Perfect Landing Page
Posted by: Melissa on Wednesday, 07 November 2012

Landing pages normally lose half their visitors in the first few seconds, the remaining out of which only a small percentage will actually turn into a conversion. Optimization of these pages is therefor paramount, to make sure that you don’t lose half of the visitors to your page before you’ve even made your pitch.

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4 Shortcuts to the Perfect Landing Page
Posted by: Melissa on Tuesday, 06 November 2012

Having a perfect landing page is extremely beneficial for a website owner, as it increases his chances of getting more leads and turning those leads into sales. Here are 4 shortcuts that can help you in creating the best lead generation landing pages.

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5 Techniques to Instantly Improve Your Landing Pages
Posted by: Melissa on Tuesday, 06 November 2012

Landing pages are where you direct your visitors who are coming from different locations, like search engines, ads and social media. It is the most important page as far as your conversion rate is concerned and if you want to make sure that your marketing strategy pays off, this page should use the following landing page optimization techniques.

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5 Landing Page Mistakes You Need to Avoid
Posted by: Melissa on Tuesday, 06 November 2012

Being the ‘action pages’ of any marketing campaign, landing pages need to be error free, attention grabbing, and provide a string call-to-action at the same time. Here are some mistakes that should be avoided at all costs when developing landing pages for your next promotion.

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Landing Pages for People without Web Designers
Posted by: Jaclyn on Tuesday, 06 November 2012

Many business owners think that creating a great landing page requires an expensive web designer, but this, luckily, is not actually the case. There are many companies out there that offer pre-made landing page templates and landing page optimization services.

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How Landing Pages Help Empower Your ROI Measurement
Posted by: Tyree on Tuesday, 30 October 2012

ROI, or return on investment, is calculated by dividing the return on an investment by its cost, and there are certain parts of the cost you, as a business owner, just can't afford to be frugal on: the quality of the product or diligence of customer service, for example. But there is an area in the digital realm where it is easier than ever to save money while strengthening your ROI and that is your landing page.

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Why Landing Pages are Valuable
Posted by: Kimberly on Tuesday, 30 October 2012

What exactly are landing pages? First of all, let’s clear up one of the top misconceptions of what a landing page is — it is NOT your website. While your website contains a ton of information — who you are, what you do, where you are, etc., a landing page is a special page with a specific goal. This goal is to convert visitors’ casual views into a desired outcome, such as sign up for a mailing list, try a product, or fill out a survey form.

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5 Ways You Should be Using Landing Pages for Your Campaign
Posted by: Melissa on Tuesday, 30 October 2012

Landing pages are a marketer’s best friend. They work overtime to bring in users via multiple sources and are a great asset to any campaign. Unfortunately, many businesses fail to reap the benefits however, due either to landing pages that are either overloaded with unnecessary information or thanks to a well-meaning but inexperienced IT department doing a poor job of setting one up.

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The Components that Make Up a Successful Landing Page
Posted by: Kimberly on Monday, 29 October 2012

Landing pages play an increasingly important part in many modern web-based campaigns. And while sophisticated analytics and complicated lead-generation techniques can make the concept seem complicated, in reality, the philosophy behind a successful landing page is deceptively simple...

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How to Design the Perfect Landing Page
Posted by: Jaclyn on Monday, 29 October 2012

Landing pages are a powerful weapon in the online marketer’s arsenal. Given that the effective use of landing pages can make the difference between a campaign’s success and failure, it’s helpful to remind yourself of the key elements that promote quality conversions.

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Concepts that Make Landing Pages Work
Posted by: Melissa on Monday, 29 October 2012

First impression’s matter. When it comes to web marketing, that goes tenfold. If you are looking to direct more traffic to your call-to-action then you must ensure that your landing pages have what it takes to command attention, and get results.

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12 Landing Page Best Practices that Get Results
Posted by: Kimberly on Monday, 29 October 2012

Setting up your landing pages for maximum results can seem like a daunting task. But it needn’t be. Here are the 12 best principles for gaining those precious conversions from your next campaign.

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