Industry Conversations, Tips & Ideas

10 Secrets to PPC Landing Page Success
Posted by: Michalene on Monday, 01 July 2013

Pay per click advertising can be one of the most effective ways for a business to direct traffic to their website. However, grabbing someone’s attention with your ad and then having them click on your link is only the first step in a series of important factors that make up the entire sales funnel. Understanding that sales funnel is the secret to landing page success.

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The Best-Kept Secret to 3 x More Successful Landing Pages
Posted by: Michalene on Monday, 01 July 2013

Did you know that the addition of one simple phrase can increase your landing page conversions by up to three times? Many marketers have the main ingredients in place for a good landing page design, but they fail by over-complicating some things and omitting others. After all, the main goal when it comes to a landing page is conversion. Visitors will arrive on your page, look for more information about your product and then, if all goes well, make a purchase.

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Survey: For Medium-Sized Business, Landing Pages are King
Posted by: Michalene on Monday, 01 July 2013

When Marketing Sherpa recently conducted a survey of medium-sized businesses, they were not surprised to learn that landing pages are king. In fact, unique landing pages were the most widely implemented tactic among most marketers in the companies that Market Sherpa surveyed.

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The Secret to Successful Landing Page Design
Posted by: Kimberly on Wednesday, 12 June 2013

A landing page, also sometimes referred to as a squeeze page or a lead generator page, is a single web page that pops up when a link from a search result, online advertisement or social media is clicked. They are tools used by emarketers to elicit a response, referred to as call to action, from visitors. Often, landing pages can be used to collect contact information, usually email addresses, that can be used in email marketing, to promote particular content—new product, new campaign, or to pique the interest of a visitor to further explore the si

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How to Write a Killer Landing Page CTA
Posted by: Kimberly on Wednesday, 12 June 2013

The CTA is the tipping point that determines whether a casual browser of your landing page will move forward and convert, or whether she will opt out of your offer and “bounce” out of the landing page. It is a crucial element in any landing page. Many emarketers suggest that you spend as much time thinking and testing your CTA as you would in designing the entire page itself.

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